About this role.
Canonical, the company behind Ubuntu, seeks a Senior Marketing Automation Manager to join its fully remote marketing team in EMEA. The role focuses on designing advanced lifecycle journeys, optimizing Marketo/HubSpot/Salesforce MC performance, building scalable automation workflows, and leading experimentation programs. Ideal candidates have deep expertise in marketing automation platforms, programming languages like Python and SQL, and a data-driven approach to lead nurturing and segmentation. The position offers a competitive base pay, fully remote work, and a personal learning budget of $2,000 per year.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
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3/5Salary analysis
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Core skills
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Cover letter sample
I am excited to apply for the Senior Marketing Automation Manager position at Canonical. With over 7 years of experience in marketing automation and a deep proficiency in Marketo, HubSpot, and Salesforce Marketing Cloud, I have successfully designed and optimized complex lifecycle journeys that drive engagement and conversion. My technical background in Python, SQL, and JavaScript enables me to build scalable workflows and integrate systems seamlessly, aligning with your focus on automation and data-driven decision-making.
I am particularly drawn to Canonical's remote-first culture and pioneer spirit in open source. I thrive in environments that emphasize ownership, collaboration, and continuous improvement, and I am eager to contribute to your marketing leadership team. My experience includes leading experimentation programs and developing advanced lead scoring and nurturing frameworks, which I believe will add immediate value to your campaigns.
Thank you for considering my application. I look forward to the opportunity to discuss how my skills and passion for technology marketing can support Canonical's mission.
Sample interview questions
I designed a multi-channel nurture workflow for a B2B SaaS company using Marketo and Salesforce. The workflow included lead scoring based on behavior and demographic data, triggered email sequences, and sales alerts. By A/B testing subject lines and content, we increased lead-to-opportunity conversion by 25% and reduced time-to-engagement by 30%.
I start by defining ideal customer profiles and behavior patterns with sales stakeholders. Using Marketo's scoring model, I assign points for explicit actions (e.g., form fills, demo requests) and implicit actions (e.g., email opens, page visits). Segmentation is based on firmographic, behavioral, and lifecycle stage data. I regularly review and adjust scoring thresholds to align with sales feedback and conversion analytics.
I've used Python, SQL, and JavaScript. For example, I used Python to cleanse and deduplicate a large database before importing into Marketo, and SQL to create custom reports that pulled engagement data across CRM and email platforms. JavaScript helped add dynamic content to landing pages based on user cookies.
I led an experiment to optimize email send times for a global audience. We split the audience into four groups based on time zones and tested different send times over two weeks. Using statistical analysis, we found that sending emails at 10 AM local time increased open rates by 15%. The process involved hypothesis formulation, A/B testing, data collection, and iterative refinement.
I follow industry blogs (e.g., MarTech, HubSpot Blog), attend webinars, and participate in online communities. Recently, I implemented predictive lead scoring using machine learning models integrated with Marketo. This allowed us to prioritize leads based on likelihood to convert, improving sales efficiency by 20%.
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder led, profitable and growing.
We are looking for an outstanding Senior Marketing Automation Manager. The ideal candidate will be passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.
This role sits in the Marketing team reporting to the Marketing leadership.
Location: This role will be based remotely in the EMEA region.
What your day will look like
- Design and optimise advanced lifestyle journeys across e-mail and multi-channel CRM
- Monitor overall Marketo performance and health
- Lead experimentation programmes across nurture streams, targeting and conversion optimisation
- Develop advanced lead nurturing, lead scoring and engagement frameworks
- Build scalable automation workflows to support other stakeholders in Marketing
What we are looking for in you
- Advanced proficiency with Marketo, Hubspot or Salesforce Marketing Cloud
- Experience in setting up integrations and automations between CRM systems and other platforms
- Ability to work with at least two of the following languages: Python, JS, SQL, Velocity
- A solid understanding of lead generation data
- Strong understanding of segmentation strategy and CRM best practices
- Engagement with the latest trends in marketing technology
What we offer you
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, you can ask in the later stages of the recruitment process.
🏠Fully remote working environment – we’ve been working remotely since 2004!
📚Personal learning and development budget of 2,000 USD per annum
💰Annual compensation review
🏆Recognition rewards
🏝 Annual holiday leave
👶Parental Leave
🧑💼Employee Assistance Programme
🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’
✈️Priority Pass for travel and travel upgrades for long haul company events
About Canonical
Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do.
Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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