About this role.
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Canonical, the company behind Ubuntu, is seeking a Content Marketing Manager to lead content strategy and narrative development for its open source products. The role involves managing a content calendar, ensuring brand alignment, and optimizing content for SEO. The ideal candidate has strong communication skills, a data-driven approach, and 2-7 years of relevant experience. This remote position requires international travel 2-4 times per year and reports to the Director of Communications. The company values process discipline, creative smarts, and collaboration across teams.
Role DNA
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Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Content Marketing Manager position at Canonical. With over five years of experience in B2B technology marketing, I have developed a strong ability to craft compelling narratives and execute content strategies that drive brand awareness and engagement. My background includes managing content calendars, optimizing for SEO, and collaborating with cross-functional teams to align messaging with business goals. I am particularly drawn to Canonical's mission of advancing open source software and would welcome the opportunity to contribute to your team. Thank you for considering my application.
Sincerely, [Your Name]
Sample interview questions
I start by understanding business goals and target audience, then conduct keyword research and competitive analysis. I create a content calendar aligned with product launches and measure performance via KPIs like traffic and engagement.
At my previous role, I revamped blog posts to include target keywords and meta descriptions, resulting in a 30% increase in organic traffic over six months.
I establish style guides and review processes, and use templates. I also conduct regular audits to ensure alignment with brand voice.
I worked with product, sales, and design teams to launch a new product line. We created a series of case studies and whitepapers that generated over 500 leads.
I track metrics such as page views, time on page, conversion rates, and lead generation. I use tools like Google Analytics and adjust strategy based on data insights.
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder-led, profitable, and growing.
We have multiple open roles for communications and storytelling (narrative development) specialists across social media and content production.
Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives.
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience translating strategy into impact, and collaborating with multiple stakeholders. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation and AI to make daily life easier. To succeed in this role, the candidate must be driven, organized and attentive to detail.
These roles report to the Director/Head of Communications and work in close partnership with the Product Management function, as well as Alliances, Sales and Marketing teams, to communicate key company news and announcements, and manage perception of Canonical and its range of products.
Location: This role will be based remotely in the EMEA region.
What your day will look like
- Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
- Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
- Ensure content quality, consistency and brand alignment in everything we produce.
- Collaborate with our web team to optimize content for search and AI engines, building on proven SEO or GEO expertise.
- Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
- Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams
What we are looking for in you
- Excellent communication skills with the ability to influence stakeholders and work across cross-functional teams.
- Familiarity with communications and content strategy, including applied knowledge of content marketing and social media.
- Proven experience creating authoritative and engaging content, or leading large-scale brand campaigns. Portfolio of written work required.
- Strong strategic thinking grounded in consumer insight, audience awareness, and brand understanding.
- Passion for messaging quality and written communication.
- Technical curiosity, and interest in software technology and its challenges.
- A data-driven approach to communications and content, understanding how to measure and present results that are material to the business.
- An exceptional academic track record from high school and university.
- Business level written and spoken English.
- Sincere personal motivation aligned with our mission.
- International travel 2-4 times a year for company events up to two weeks long.
- 2-7 years of experience in a relevant field
Nice-to-have skills
- Applied knowledge of AEO/GEO and SEO
- Experience in B2B technology marketing, communications or related fields
- Experience developing content marketing or communications strategies for enterprise technology products
- Experience with project management tools like Jira
What we offer you
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
🏠Fully remote working environment – we’ve been working remotely since 2004!
📚Personal learning and development budget of 2,000USD per annum
💰Annual compensation review
🏆Recognition rewards
🏝 Annual holiday leave
👶Parental Leave
🧑💼Employee Assistance Programme
🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’
✈️Priority Pass for travel and travel upgrades for long haul company events
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.
Canonical is an equal opportunity employer.
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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