About this role.
This is a senior-level remote digital marketing analyst role at TE Connectivity, focused on driving digital growth for the Digital Data Networks division. The role owns offsite channels including paid search, paid/organic social, engineering platforms, and eCommerce touchpoints. Key responsibilities include improving product findability, increasing qualified traffic, and converting digital engagement into measurable business opportunities. The ideal candidate has 8+ years of B2B digital marketing experience and thrives in a cross-functional, matrixed environment. This position offers a competitive salary range and the opportunity to lead impactful digital strategies globally.
Role DNA
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Core skills
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Cover letter sample
I am writing to express my interest in the Senior Digital Marketing Analyst position at TE Connectivity. With over 8 years of digital marketing experience in B2B technology and a proven track record of driving qualified traffic and measurable growth, I am confident in my ability to contribute to your Digital Data Networks team.
In my previous roles, I successfully managed paid search, paid social, and engineering community platforms to improve product findability and conversion. My collaborative approach aligns with TE's matrixed environment, and I excel at connecting commercial priorities with digital execution.
I look forward to the opportunity to bring my strategic and practical expertise to TE Connectivity. Thank you for your consideration.
Sample interview questions
I start by aligning with business priorities and target account needs, then evaluate each channel's potential impact on qualified traffic, engagement, and revenue. I use data from analytics and past performance to rank initiatives by expected value and resource intensity, and I regularly review and adjust priorities based on real-time results.
In a previous role, I optimized product listings on engineering component platforms and implemented a targeted paid search campaign for top SKUs. By using industry-specific keywords and improving content relevance on distributor sites, we increased organic and paid search visibility, resulting in a 35% increase in referral traffic and a 20% lift in lead generation.
I use a combination of analytics tools, marketing automation, and CRM data to track the full customer journey. I set up UTM parameters, use multi-touch attribution models, and align with sales on closed-loop reporting to connect marketing activities to pipeline and revenue. Regular dashboard reviews help ensure that digital spend is driving measurable business outcomes.
I establish regular cross-functional meetings to align on product priorities and customer pain points. I work with product teams to improve product data, availability, and recommendations on the eCommerce platform, and with sales to identify high-value accounts and tailor digital campaigns. This collaborative approach ensures that digital touchpoints support the broader commercial strategy.
I have tested new social platforms like LinkedIn and emerging engineering community sites, as well as programmatic advertising. For example, I piloted a niche webinar platform and a specialized industry forum, measured engagement and lead quality, and scaled the highest-performing channels by increasing budget and refining audience targeting. I always ensure scalability is backed by data and clear ROI.
Job Posting Title: ANALYST DIGITAL MARKETING IV (Remote) IV
Job ID: 155456
Job Code: 30004700
Business Unit: [[businessUnit]]
Building: Non-TE facility (902)
Band/Level: 5
Hiring Manager: YAN LIZZIE WANG
Recruiter: Pete Roosendaal
Relocation: No
Travel: Less than 10%
Employee Referral Amount: $1,000.00
Education Experience: Bachelors Degree (High School +4 years)
Employment Experience: 7-10 years
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Senior Digital Marketing Analyst
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable, and more connected world.
Job Overview
As a member of the Digital Data Networks (DDN) Marketing team, the Senior Digital Marketing Analyst is responsible for driving digital growth by improving product and solution findability, attracting qualified target customers, and converting digital engagement into measurable business opportunities.
Reporting to the Senior Digital Marketing Manager of DDN, this role owns offsite digital channels, including paid search, paid and organic social, engineering and component discovery sites, and eCommerce touchpoints. The Senior Digital Marketing Analyst will drive digital growth initiatives across existing and emerging digital channels by connecting commercial priorities with digital channel execution, customer targeting, content promotion, analytics, and conversion optimization. The role is focused on increasing qualified traffic, engagement, leads, eCommerce opportunities, and revenue potential from target markets and accounts.
The ideal candidate will have demonstrated experience driving digital growth through owned digital channels, external digital platforms, eCommerce-related initiatives, and content findability, while leading cross-functional partnerships that improve customer engagement and conversion. This person should bring a strong commercial mindset, practical execution capability, and a clear understanding of how engineers, buyers, and target accounts discover, evaluate, and convert through digital touchpoints.
This individual must be effective in cross-functional and matrixed organizations. She/he will be self-directed and able to execute a broad spectrum of digital projects while partnering with multiple stakeholders globally.
Responsibilities
• Translate business priorities, target account needs, and product growth opportunities into actionable digital growth plans.
• Plan, launch, manage, and optimize digital growth across paid search, paid and organic social, engineering communities, component search platforms, distributor sites, and new or emerging digital channels.
• Support eCommerce growth by driving qualified traffic to online buying paths, promoting priority products through digital channels, and identifying opportunities to improve self-service discovery and conversion.
• Collaborate with PMs, sales, and engineering teams to enhance product availability, product recommendations, cross-sell opportunities, and measurable commercial outcomes for eCommerce.
• Improve product and solution findability by leveraging various offsite digital channels.
• Partner with integrated marketing, product marketing, sales, analytics, agencies, and external platform partners to execute digital growth initiatives and improve customer paths from discovery to conversion.
• Test and scale new digital growth opportunities, tools, and external sites that can expand reach, improve engagement, and support measurable business growth.
Background & Qualifications
• BA/BS degree; advanced education and/or relevant coursework preferred.
• At least 8 years of experience in digital marketing, digital growth, performance marketing, eCommerce, or digital platform roles, preferably in B2B technology, industrial, electronics, or distribution-related industries.
• Strong understanding of B2B digital customer journeys, especially how engineers, buyers, and target accounts search for, evaluate, and engage with technical products and solutions online.
• Results-oriented, with a growth mindset and the ability and willingness to challenge the status quo.
• Strong project management skills
• Excellent interpersonal, organizational, and leadership skills.
• Proven success in fast-paced and matrixed organizations
• Hands-on experience with digital growth channels and tactics, including paid search, paid and organic social, engineering/community sites, component search platforms, distributor websites, and other external digital promotion channels.
• Experience supporting eCommerce growth initiatives, including traffic generation, product promotion, online customer journeys, digital merchandising, distributor or partner platforms, and conversion improvement.
• Proficient in mainstream digital platforms and tools, including but not limited to Google Ads, SEMrush or similar SEO/SEM tools, social advertising platforms, MS Office, and mainstream AI platforms and tools.
• Strong analytics skills to measure digital growth effectiveness, diagnose funnel gaps, and translate insights into optimization actions that improve findability, engagement, conversion, and business impact.
COMPENSATION
• Competitive base salary commensurate with experience: $116,300 – $174,400 (subject to change depending on physical location)
• Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
• Total Compensation = Base Salary + Incentive(s) + Benefits
BENEFITS
• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.
EOE, Including Disability/Vets
IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come only from actual email addresses ending in @te.com. If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.
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