About this role.
This full-time, US-remote Social Media Lead will create organic social strategies and repeatable playbooks for top creator talent. The role focuses on Instagram and TikTok trend research, algorithm monitoring, performance analysis, creator training, and guidance for paid ad creative. The hire will track growth for approximately 50 creators and translate insights into clear, executable templates for creator managers and talent. It is a highly strategic, hands-on role with long-term responsibility for developing AI-enabled systems that scale social guidance across fitness, wellness, and lifestyle creators.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Social Media Lead for Talent role. My background in organic social strategy, creator growth, and performance analysis would enable me to build clear, repeatable playbooks that help talent improve reach, engagement, lead generation, and conversion. I am comfortable translating fast-moving platform trends into practical guidance, coaching teams on hooks and retention, and connecting organic content insights to paid creative strategy.
I am especially drawn to the opportunity to create scalable infrastructure and AI-enabled tools for creator guidance. I would welcome the chance to help Playbook’s talent build sustainable social growth across fitness, wellness, and lifestyle audiences.
Sample interview questions
I would begin with a baseline audit of content formats, audience response, posting cadence, retention signals, and conversion paths. I would then identify the few repeatable patterns driving disproportionate results, turn them into simple templates, and test them against a defined set of weekly growth and conversion metrics.
I would prioritize direct platform announcements, trusted industry reporting, creator trend monitoring, and first-party performance signals from our own accounts. I would distinguish between a temporary trend and a durable behavior change by testing the insight across multiple creators, formats, and audience segments before standardizing it.
I would use a concise weekly scorecard covering reach, follower growth, engagement quality, video retention, saves or shares, profile actions, leads, and conversion where available. The report would highlight major wins, underperforming content patterns, and one or two specific experiments each creator manager should drive that week.
I would map content to intent: discovery-oriented content should earn attention through strong hooks, relevance, and shareability, while conversion content should establish trust, clarify the offer, handle objections, and use a clear call to action. I would teach creators to balance both content types within a repeatable publishing cadence rather than expecting every post to do every job.
I would start with structured inputs such as creator vertical, current metrics, audience profile, content inventory, and proven templates. An AI tool could then generate tailored weekly recommendations, draft hooks and captions, flag content gaps, and summarize performance, while human strategists retain quality control and refine the underlying playbooks.
About the Role
Social media is the highest-leverage item we can do behind our top talent.
We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.
What You’ll Do
Strategy & Research
Develop bespoke social strategies for top-tier Playbook talent
Research viral trends, algorithm changes, and new platform features across Instagram and TikTok
Track and analyze performance of our top talent weekly
Run weekly viral content analysis and distribute insights to the team
Publish a recurring newsletter on social trends relevant to our creator verticals
May do community calls / webinars
Feedback and support for paid ad creative
Support with curriculum and creator training
Creator Playbooks
Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork
Build challenge marketing kits in the same format
Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
Develop mastery of what to post for lead generation vs. conversion — and teach it
Cover ad creative strategy, since most paid is amplified organic
Editing & Production Guidance
Stay current on the best editing tools and techniques
Coach creators and CMs on how to edit better — speed, hooks, retention
Growth Tracking
Own social growth tracking for our top 50 creators
Surface the biggest opportunities and the biggest gaps each week
Who You Are
You have a genuine obsession with social media — you track algo changes like a hawk and know what’s working before it goes mainstream
You’ve developed content strategy for creators, brands, or talent at scale
You can distill complex strategy into simple, actionable templates that a creator can execute without a second question
You understand the organic-to-paid funnel and can think across both
Bonus: you’re AI-savvy and excited about building tools that scale this work
Comfortable working across fitness, wellness, and lifestyle verticals
How This Role Works
Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.
Team
1 key hire to start, with support to be determined. We’re looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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