About this role.
AssetWatch is hiring a B2B Integrated Campaign Manager to own full-funnel, multi-channel demand-generation campaigns in a fast-scaling SaaS business focused on predictive maintenance. The role combines campaign strategy with hands-on HubSpot execution, including emails, landing pages, forms, workflows, segmentation, tracking, and reporting. The manager will partner closely with product marketing, content, design, sales, lifecycle marketing, and RevOps to improve lead flow, attribution, and pipeline outcomes. Success depends on translating business goals into measurable campaigns, optimizing through testing, and serving both executive manufacturing buyers and plant-level practitioners. The remote-first team operates across the United States and Ontario, Canada, with core-hours collaboration required.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Cover letter sample
Dear Hiring Team,
I am excited to apply for the B2B Integrated Campaign Manager role at AssetWatch. My experience building and optimizing full-funnel B2B SaaS campaigns, including hands-on marketing automation and CRM coordination, aligns closely with your focus on qualified pipeline and measurable revenue impact.
I would bring a disciplined approach to campaign strategy, HubSpot execution, segmentation, attribution, and continuous A/B testing while partnering effectively with sales, RevOps, product marketing, and creative teams. I am particularly motivated by the opportunity to translate AssetWatch’s predictive-maintenance value into campaigns that reach both executive buyers and plant-level practitioners.
I would welcome the opportunity to help build scalable campaign systems that deliver reliable pipeline growth.
Sample interview questions
I start by defining the revenue objective, target accounts or segments, buying-stage hypothesis, and measurable funnel KPIs. I then create a channel plan, build the required HubSpot assets and workflows, validate Salesforce handoff and attribution, launch in phases, and use performance data to improve targeting, creative, timing, and conversion paths.
I use a shared campaign taxonomy, standardized UTM and naming conventions, clear lifecycle-stage definitions, and documented lead-routing rules. Before launch, I test forms, workflows, CRM field mapping, and source tracking; after launch, I reconcile HubSpot and Salesforce reporting to identify gaps.
I prioritize experiments based on expected pipeline impact, confidence, implementation effort, and learning value. I monitor leading indicators such as engagement and conversion rates alongside MQL quality, opportunity creation, and pipeline, then scale successful tests while documenting findings for future campaigns.
I begin with audience research and sales input to identify the distinct pains, language, and objections of each group. I build modular messaging: executive content emphasizes business outcomes, risk, and ROI, while practitioner content focuses on reliability, workflows, and practical operational value, with coordinated calls to action across both journeys.
I establish a campaign brief with goals, roles, timelines, required assets, approval points, and dependencies. I maintain a visible project plan, hold concise working sessions, surface risks early, and share dashboards that connect marketing activity to sales outcomes so stakeholders can make timely decisions.
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
We’re looking for a B2B Integrated Campaign Manager who wakes up thinking about pipeline. In this role, you’ll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster.
This isn’t your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor – maintenance managers, reliability engineers, plant managers, and operations leaders who aren’t scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology.
This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You’ll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline.
What You’ll Do:
Campaign Strategy & Execution
- Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
- Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
- Own campaign execution end-to-end, including building and launching campaigns in HubSpot
Marketing Automation & Campaign Operations
- Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
- Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
- Manage campaign workflows and triggers to support lead generation and nurture efforts
- Ensure campaigns are properly tracked, tagged, and attributed
Cross-Functional Alignment
- Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
- Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
- Support sales with campaign insights, follow-up strategies, and enablement materials
Performance & Optimization
- Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
- Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
- Build and maintain campaign reporting dashboards in HubSpot
Data & Compliance
- Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
- Maintain clean campaign data and proper attribution tracking
Qualifications
- 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Hands-on experience executing campaigns in HubSpot (or similar MAP)
- Strong understanding of pipeline generation and SaaS funnel metrics
- Experience working with Salesforce CRMand marketing-sales alignment
- Ability to manage both strategy and execution in a fast-paced environment
What Success Looks Like
- Campaigns consistently generate qualified pipeline and revenue
- Seamless execution from strategy → build → launch → optimization
- Strong alignment between marketing campaigns and sales outcomes
- Clear, reliable campaign reporting and attribution
#LI-REMOTE
The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
AssetWatch Salary Range (US)
$100,000—$121,000 USD
What We Offer:
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive – that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
