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Chief Marketing Officer

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Published
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19 Sep 2026Apply before
Opportunity details

About this role.

AI Summary

Testlio is seeking a Chief Marketing Officer to build a scalable, revenue-driven global marketing organization for its enterprise software testing and Quality Intelligence platform. Reporting to the CEO, the CMO will own go-to-market strategy, enterprise demand generation, product marketing, brand positioning, marketing operations, and budget management. The role requires an executive with a demonstrated history of scaling B2B SaaS, DevOps, or technical software companies from roughly $40M ARR toward $100M+ ARR. Success depends on aligning marketing with sales, product, and revenue operations while applying AI, data, attribution, and account-based marketing to create predictable enterprise pipeline.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a high-stakes executive role responsible for transforming a marketing function while supporting aggressive enterprise growth targets. It requires proven SaaS scale-up experience, technical-market fluency, board-level reporting, and the ability to lead multiple marketing disciplines globally.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate
$280,000
US market range$220k–$350k
AI insightNo actual salary range is disclosed in the posting. Estimated US-market annual base salary for a remote Chief Marketing Officer leading marketing at a growth-stage B2B SaaS company is approximately $220,000-$350,000 USD, with a midpoint estimate of $280,000; equity and performance incentives may materially increase total compensation.

Core skills

Skills and capabilities most closely associated with this opportunity.

Cover letter sample

Dear Hiring Team,

I am excited to apply for the Chief Marketing Officer role at Testlio. My background in scaling B2B SaaS marketing organizations, building enterprise demand engines, and translating technical differentiation into compelling market narratives aligns strongly with Testlio's growth ambitions.

I would bring a data-driven approach to account-based marketing, product positioning, marketing operations, and sales alignment, with a focus on creating predictable pipeline and durable category leadership. I am particularly motivated by the opportunity to position Testlio's Quality Intelligence platform and LeoAI Engine for technical enterprise buyers.

I would welcome the opportunity to help build a high-performing global marketing organization and support Testlio's next phase of profitable growth.

Sample interview questions
Describe how you have scaled marketing at a B2B SaaS company from an emerging growth stage to a more predictable revenue engine.

I would outline the starting ARR, target outcomes, team structure, budget, channel mix, and the specific operating model introduced. A strong answer should demonstrate how segmentation, positioning, demand generation, attribution, and sales alignment improved pipeline quality, conversion, and revenue predictability.

How would you build an enterprise ABM and demand-generation strategy for Testlio?

I would begin with an ICP and account-tiering model based on firmographics, technology environment, buying signals, and expansion potential. I would then coordinate personalized multi-channel programs across paid media, content, outbound support, partners, events, and sales plays, measuring account engagement, opportunity creation, pipeline, win rate, and velocity.

How would you translate Testlio's technical capabilities and LeoAI Engine into a differentiated market narrative?

I would conduct customer, win-loss, competitor, and internal stakeholder research to identify the highest-value problems for CTOs, engineering leaders, and QA executives. The resulting narrative would connect technical proof points to business outcomes such as release confidence, quality coverage, reduced risk, and faster software delivery.

Which metrics would you use to manage marketing performance and report to the CEO and board?

I would report on sourced and influenced pipeline, pipeline coverage, qualified opportunity conversion, customer acquisition cost, payback, win rate, sales-cycle velocity, retention and expansion contribution, channel efficiency, and forecast variance. Metrics would be segmented by market, account tier, persona, product line, and acquisition channel to support decisions rather than just retrospective reporting.

How have you incorporated AI into marketing workflows while maintaining quality and governance?

I would describe using AI to accelerate research, content development, experimentation, segmentation, personalization, campaign optimization, and reporting while retaining human review for strategy, brand voice, factual accuracy, privacy, and customer-facing quality. The approach should include clear workflows, approved tools, measurement of productivity gains, and safeguards for data handling.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.

Chief Marketing Officer (CMO)

Location: REMOTE in the United States or Canada

About the job

Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology – LeoAI Engine™, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages. To learn more, visit www.testlio.com.

We are hiring a Chief Marketing Officer (CMO) to transform our marketing function from an early-stage setup into a scalable, AI-enabled, highly predictable, and revenue-driving machine. As a critical member of the executive team reporting to the CEO, you will design and execute our global go-to-market strategy, driving our next phase of expansion to cross the $50M+ ARR threshold. This role requires a leader who has successfully scaled high-growth B2B SaaS, DevOps, or QA environments and knows how to build category leadership that translates directly into measurable pipeline and enterprise revenue growth.

Why will you love this job?

  • Architect a Scaling Engine: You will help evolve Testlio from a managed services-led testing business into a scalable, technology-enabled Quality Intelligence platform with a clearer category narrative, stronger product marketing, and a more predictable enterprise demand engine that is powered by modern data, automation, and AI-assisted ways of working.
  • True Cross-Functional Influence: Reporting directly to the CEO, you will partner closely with the CRO and CPTO, giving you a direct line to influence our product roadmap, enterprise expansion, go-to-market strategy, and long-term valuation.
  • Shape a Category-Defining Narrative: You will help position Testlio at the intersection of software quality, AI-enabled testing intelligence, and enterprise release confidence—turning our technical differentiation into a clear and compelling market story.

Why will you love being a part of Testlio?

  • Great Culture: Testlio is a female-founded company, and half of our team identifies as women. We’re proud of our inclusive, purpose-driven culture where people genuinely enjoy collaborating. As part of our team (we call ourselves TestLions), you’ll help create exceptional digital experiences for our customers, while also contributing to our freelance network.
  • Remote Work: Our culture is built around remote work. We’ve created systems to allow us to successfully work together asynchronously as a fully remote and globally distributed team. Testlio provides the tools and guidance for everyone to succeed in their careers in a fully remote setting. Our working style encourages everyone to make decisions, communicate effectively, and work at a sustainable pace.
  • Investment in You: Your growth and well-being matter to us. You’ll have flexible paid time off—including national holidays, personal days, and sick days—plus stock options so you can grow with Testlio. We also provide a $300 annual learning stipend to support your personal and professional development.
  • Winning Business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based. Many of our larger clients have been with us for 7+ years, and spend >$500K ARR with Testlio.

What will you own?

  • Go-to-Market Strategy: Define and lead the global marketing strategy across brand, demand generation, product marketing, customer marketing, partner marketing, and marketing operations.
  • Demand Generation & Scale: Design and scale a data-driven demand generation engine, utilizing advanced account-based marketing (ABM),multi-channel orchestration, intent data, predictive insights, and intelligent personalization to build predictable pipeline for our sales enterprise teams.
  • Product Marketing & Positioning: Lead product marketing to clearly communicate our technical value proposition and the capabilities of the LeoAI Engine™ to CTOs, VPs of Engineering, and QA leaders.
  • Brand & Category Leadership: Build global brand awareness and establish Testlio as the absolute authority in crowdsourced software testing and automated pipeline solutions amidst a competitive landscape.
  • Team Orchestration & Mentorship: Hire, mentor, and structurally scale a high-performing global marketing team, instilling a culture of metric accountability, AI-enabled productivity, and operational continuous improvement.
  • Sales Alignment & Revenue Operations: Partner with sales and revenue operations to implement seamless tracking, lead scoring, and optimized attribution structures across all acquisition channels.
  • Executive & Financial Reporting: Own the global marketing budget, ensure capital-efficient resource allocation, and deliver data-backed growth forecasts directly to the executive board.

What do you need to succeed?

Technical Skills

  • 10+ years of progressive marketing experience within B2B SaaS, DevOps, or technical software ecosystems, including executive management roles.
  • Proven track record of scaling an investor-backed, B2B software organization past $40M ARR up to $100M+ ARR.
  • Masterful understanding of enterprise pipeline mechanics, account-based marketing frameworks, and sales-marketing conversion funnels.
  • Direct experience orchestrating advanced martech stacks, attribution software, intent data platforms, and AI-enabled tools that improve segmentation, personalization, content production, campaign optimization, and revenue visibility. (e.g., Salesforce, HubSpot, 6sense, or Bombora).
  • Proven ability to embed AI into marketing workflows to improve content velocity, campaign experimentation, customer insight generation, audience segmentation, personalization, reporting, and team productivity.
  • Practical knowledge of software delivery models, continuous integration pipelines (CI/CD), or modern software testing landscapes.
  • Deep expertise managing million-dollar budgets, projecting customer lifetime value (LTV), and minimizing customer acquisition costs (CAC).

Human Skills

  • Strategic Visionary: You easily connect high-level commercial strategies to exact, actionable team campaigns without losing sight of corporate revenue metrics.
  • Radical Collaboration: You build trust cross-functionally and partner with sales, product, and delivery units to elevate the company’s shared market path.
  • Data-Fluent Communicator: You translate technical outputs and marketing analytics into highly impactful stories for boards, clients, and partners.
  • Adaptable Scale Driver: You possess the agility to guide team priorities forward through rapid corporate transitions, evolving market conditions, and the changing role of AI in how modern marketing teams operate..
  • Growth & Mentorship Mindset: You focus heavily on elevating corporate capabilities, sharing actionable insights, and fostering internal marketing talent.

What is the application process?

At Testlio, we aim to hire individuals who are excited about their role, thrive in a fully remote environment, and have strong long-term potential with our team. Because we are a fully distributed company, our interview process includes conversations with several team members so you can get a well-rounded understanding of the role, the people you’ll work with, and how we collaborate. As a result, our interview process typically takes 3–4 weeks to complete.

Interview Process:

  • Application
  • Recruiter interview
  • ~ 4 Team and Stakeholder interviews
  • Final Presentation
  • Reference checks
  • Offer & background check

Diversity and Inclusion

Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded, and 46% of our team members identify as women. For more information, see the DEI section of our website.

Apply now >

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