About this role.
This hands-on individual-contributor role builds the AI Social media pipeline that turns customer inputs into on-brand Instagram carousels and reels. The engineer will develop production TypeScript and Node.js systems, design prompts and multi-step agent loops, and integrate image, video, voice, music, compositing, and browser-rendering tools. Success requires a rare blend of generative-AI engineering, visual and motion design judgment, and practical social-media fluency. The position partners closely with product, design, and content strategy while retaining ownership of render quality and pipeline execution. It is not a people-management, platform-architecture, or distributed-systems ownership role.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Generative Media Engineer, AI Social role at Luxury Presence. My background combines production TypeScript and Node.js development with hands-on work in LLM-driven workflows, structured outputs, tool calling, and generative media systems.
I am particularly drawn to the opportunity to build reliable pipelines that transform raw inputs into polished, on-brand social content while applying strong visual and motion-design judgment. I would welcome the chance to partner with product, design, and content strategy to ship high-quality AI Social experiences and continually improve the underlying systems.
Thank you for your consideration; I would be glad to discuss how my technical craft, experimentation mindset, and ownership approach can contribute to Luxury Presence.
Sample interview questions
I would explain the user problem, my ownership of the pipeline or product surface, the models and services selected, and the measurable result. I would also show how I balanced generation quality, latency, reliability, cost, and user feedback after launch.
I would separate planning, asset selection, script generation, voiceover, visual composition, rendering, and quality evaluation into observable stages. Each stage would use typed structured outputs, clear tool contracts, retries and fallbacks, brand constraints, and automated evaluation criteria before a final render is approved.
I would combine automated checks with targeted human review. Automated checks would cover schema validity, brand tokens, safe-area rules, duration, caption accuracy, asset suitability, and render success, while human evaluation would score aesthetics, narrative clarity, and whether content feels native to the intended social format.
I would describe how I first tested the highest-risk assumptions quickly, then formalized interfaces, observability, test fixtures, evaluation datasets, and failure handling as the concept proved valuable. I would emphasize the decision points that prevented premature overengineering while still making the final workflow dependable for customers.
I start by aligning on the user outcome, brand constraints, and success metrics rather than debating implementation preferences. I share concrete prototypes and tradeoffs, listen to domain expertise, document decisions clearly, and use measured results to improve the system together.
Luxury Presence is building the AI growth platform for real estate. Backed by Bessemer Venture Partners and other top investors, we’re a Series C company that has hit $100M in annual recurring revenue. More than 90,000 real estate professionals, including over 30% of the WSJ Real Trends top 100 agents in the United States, use us to run and grow their business.
The Opportunity
AI Social is one of the most ambitious products we’ve ever shipped. An AI agent that produces on-brand Instagram carousels and reels for every Luxury Presence customer, from raw input data to finished media. It isn’t LLMs writing code. It’s LLMs designing, choosing the photo, voicing the script, picking the cuts, and composing the final frame.
As the Generative Media Engineer on AI Social, you own the render pipeline, the prompts and agent loops that drive it, and the visual quality of what ships. Product and content strategy partners set the direction; engineering and design peers ship alongside you. This is an unusual role at the intersection of code, design, AI, and social media. You don’t fit the normal engineering mold, that’s the point.
Skills and experience
- Solid working knowledge of TypeScript and Node.js. You’re comfortable shipping production code and you’re ready to grow into our stack.
- Hands-on experience with LLM-driven systems. Prompts, structured outputs, tool-calling, agent loops, evals.
- At least one shipped piece of generative media in image, video, voice, or music that someone other than you has seen and used.
- A portfolio or body of work that demonstrates both technical depth and design sensibility.
- Bonus: a personal creator practice somewhere. A feed, a portfolio, a side project, a YouTube channel, an Are.na. Public, ongoing, under your own name. You understand the medium because you’ve lived in it.
- Formal or self-taught grounding in design, visual art, film, or motion.
- Comfort moving between exploratory PoC work and shipped-to-customers polish, with judgment about which mode is appropriate when.
Technical fluency with AI tools
- You’re already using Claude Code, Cursor, or similar AI-assisted development tools in your daily workflow. We’re a Claude Code shop and we expect you to be fluent.
- Familiarity with MCPs and how tools like Figma, Notion, and Linear connect into AI-assisted workflows. You understand how these tools and integrations fit together and can help the team get more out of them.
- Beyond fluency, you’re a dabbler and experimenter. You try new prompts, push their limits, and share what you learn. You have opinions about where the medium is headed.
Mindset
- You’re a tinkerer. You don’t just build what’s asked; you spot leverage points and build what’s needed.
- You care about systems more than features. You’d rather build a template family that ships ten posts well than ten bespoke posts that age out by next week.
- You build on shared systems. Constraints feel like leverage, not obstacles.
- You have strong convictions about quality, but you ship. You know the difference between polish that matters and perfection that stalls.
- You partner well with non-engineers. You’ll collaborate across product, design, and content strategy. Patience and clarity with people outside engineering is non-negotiable.
- You operate with high ownership and low ego. You take direction from product and strategy partners on what to build, and you raise the bar on everything you ship.
What You Won’t Be Doing
To be clear about what this role is not:
- You won’t own platform architecture or distributed systems work. You’ll partner with engineering teams that do, while you stay focused on the AI Social pipeline itself.
- You won’t own the social strategy. You’ll have a real voice in shaping it, but the call sits with our product and content strategy partners.
- You won’t be managing people on day one. This is a hands-on IC role with the expectation that you lead through craft and influence.
Tech stack
- Platform: Node, TypeScript, React, Postgres, AWS, Temporal
- LLMs and agents: the major model SDKs, with tool-calling, structured outputs, and multi-step agent loops
- Media pipeline: image and video generation (Veo for video), voice and music synthesis (ElevenLabs), composite (Shotstack), and headless browser rendering
Compensation
Additional Information
Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.
We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, NextEquity Partners, Toba Capital, and Switch Ventures, and have raised $89 million to date.
More than 18,000 real estate businesses rely on our platform, including 30% of the Wall Street Journal RealTrends top agents and teams. Additionally, many of the industry’s most powerful brokerages rely on Luxury Presence as a trusted business partner.
Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and we just scored an Inman Innovation Award for Best AI-Powered Platform.
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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