About this role.
Binance is hiring a Growth Lead to own regional user-growth initiatives and brand development in Argentina. The role combines localized product marketing, paid acquisition, retargeting, lifecycle funnel optimization, partnerships, events, and community-oriented campaigns. The successful candidate will use experimentation and performance data to improve conversion while coordinating closely with global marketing and internal stakeholders. It requires at least five years of relevant marketing experience, fluency in Spanish and English, strong crypto knowledge, and the ability to execute independently in a fast-paced environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin by auditing funnel performance, channel attribution, audience segments, competitor activity, and existing local partnerships. I would identify the highest-impact conversion bottlenecks, establish clear acquisition and activation KPIs, and prioritize a test roadmap across paid media, lifecycle education, community, and partner channels. I would then scale validated experiments while reporting outcomes and learnings to local and global stakeholders.
I would test segmented creative and landing-page journeys by user intent, such as first-time crypto learners versus experienced traders. Each segment would receive tailored value propositions, educational content, and activation prompts, with success measured beyond clicks by verified registrations, first deposits, and retained activity. I would use controlled budget allocation and cohort analysis to shift spend toward the highest-quality acquisition sources.
I set a clear hypothesis, success threshold, testing budget, and review window before launching an experiment. I monitor leading indicators daily while evaluating conversion quality and downstream retention before scaling. This approach allows fast learning without confusing short-term volume with sustainable growth.
I would retain the global campaign objective while adapting language, cultural references, user concerns, local channel behavior, and product education to the Argentine market. I would validate messaging with local community and customer insights, then test localized creatives against the global baseline. Performance data and qualitative feedback would guide further iteration.
I would define success based on the partnership objective, typically tracking reach, qualified traffic, verified registrations, activation, acquisition cost, conversion rate, and retention by partner cohort. I would also assess brand fit, audience quality, incrementality, and the operational effort required. A successful partnership should produce measurable, repeatable value rather than only high-level visibility.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Requirements
Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.
Work with global marketing to localize relevant campaigns in service of user growth.
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
Grow our user base and increase awareness of the brand in fun, creative and informative ways.
Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
Manage new media partnerships end-to-end to drive measurable growth.
Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
Help shape the brand in Argentina.
Requirements
Fluency in Spanish and English is a must.
Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.
Execution-oriented mindset – with the humility, drive, and scrappiness to get it done.
Must have a strong interest and knowledge in crypto/blockchain/technology.
Must be able to work independently.
A university degree relating to Marketing is a plus.
Strong coordination skills and strategic mindset for marketing.
Familiarity with online and offline marketing avenues such as social media, community management, and event management.
Proven experience in growing and managing user base.
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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