About this role.
NetDocuments seeks a director to lead product and segment marketing for its legal-technology platform across law-firm and corporate legal customer segments. The role owns segment-specific go-to-market strategy, product positioning, competitive intelligence, launches, sales enablement, and market research. It manages and develops a team of product marketers while partnering closely with product, sales, content, demand generation, and executive stakeholders. Success requires substantial B2B SaaS product or segment marketing experience, legal-technology knowledge, and the ability to translate customer insights into differentiated growth strategies. The position is US-remote eligible and offers a disclosed total cash compensation range that includes bonus.
Role DNA
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Job Complexity
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5/5Autonomy Level
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Core skills
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Sample interview questions
I would start with segment research covering buying committees, workflows, regulatory pressures, technology maturity, adoption barriers, and competitive alternatives. I would convert those insights into segment-specific personas, value propositions, proof points, sales plays, and launch motions, then measure performance through pipeline, win rate, adoption, and retention metrics.
I establish a cross-functional launch plan that aligns product readiness, positioning, pricing narratives, internal training, external communications, sales tools, and demand-generation programs. I define success metrics before launch, run readiness reviews with stakeholders, and use post-launch feedback and performance data to refine the message and activation plan.
I create a repeatable program that combines field feedback, win-loss analysis, product comparisons, customer research, analyst input, and market monitoring. The output should be actionable: clear competitive positioning, battle cards, objection handling, executive briefings, and product feedback prioritized by revenue impact.
I anchor messaging in the buyer's desired business outcome and then support it with credible technical proof. For example, I would connect legal AI or document-management capabilities to outcomes such as faster matter work, trusted knowledge access, risk control, and governance, while tailoring depth and evidence to each stakeholder.
I set clear annual priorities, define ownership and measurable outcomes, and use regular planning and coaching cadences to remove obstacles and develop each team member. I balance autonomy with consistent quality standards for research, positioning, launches, and enablement, while ensuring the team has direct exposure to customers, sales, and product leadership.
NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to hrgroup@netdocuments.com so our team members can review.
About NetDocuments
At NetDocuments, we’re shaping the future of legal work. We believe legal professionals should spend less time searching for information and managing documents, and more time solving complex problems, serving clients, and delivering meaningful outcomes. That’s why we’re building technology that helps organizations work smarter, collaborate more effectively, and unlock the full value of their institutional knowledge.
Our team is redefining what’s possible for legal technology. NetDocuments is the trusted intelligent document management platform for legal professionals and the company behind the industry’s first and only legal context graph—a breakthrough that gives legal professionals and AI a richer understanding of how matters, documents, people, and knowledge connect across an organization while respecting enterprise-grade security, governance, permissions, and ethical walls.
Innovation is only part of our story. We believe our greatest strength is our people. We foster a collaborative, inclusive, and high-performing culture where curiosity is encouraged, diverse perspectives are valued, and employees are empowered to make a meaningful impact. Whether you’re building products, serving customers, or supporting the business, your work helps shape the future of one of the world’s most trusted legal technology platforms.
That commitment to our employees and customers has earned us recognition as one of the nation’s top workplaces, including:
- Four consecutive appearances on the Inc. 5000 list of America’s Fastest-Growing Private Companies
- Five-time Top Workplace USA winner
- Five-time Salt Lake Tribune Top Workplace
- Multiple Top Workplaces Culture Excellence awards recognizing innovation, employee appreciation, work-life flexibility, and compensation & benefits
If you’re excited to solve meaningful challenges, work alongside talented colleagues, and help define the next generation of legal technology, we’d love to meet you.
About the Opportunity
NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale our product marketing function across all key customer segments: Strategic (AM Law 200) law firms, Large law firms, Midsize law firms, Small law firms, and Corporate Legal departments. This role reports to the VP of Product Marketing and is responsible for developing and directing all product and segment marketing activities — from go-to-market strategy and competitive positioning to segment-specific messaging, sales enablement, and market intelligence.
This is a leadership role that sits at the intersection of product marketing and segment marketing. You will build deep expertise in how each customer segment evaluates, buys, and adopts legal technology — and translate that understanding into differentiated go-to-market strategies that drive growth. The ideal candidate brings a blend of product marketing rigor and segment or industry marketing experience, with the ability to develop and motivate a team of product marketers.
Whether your background is in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise software, we want to hear from you.
What Your Contributions Will Be
- Segment Strategy & Go-to-Market: Define and execute differentiated go-to-market strategies for each customer segment — Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal. Tailor positioning, pricing narratives, competitive plays, and launch plans to the distinct buying behaviors, decision-makers, and adoption patterns within each segment
- Product Messaging & Positioning: Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio — including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions — aligned to segment-specific buyer personas and use cases
- Market Research & Segment Intelligence: Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of our solutions, key buyer personas, and emerging trends. Develop a clear voice of the customer for internal stakeholders through research, customer advisory boards, and field feedback
- Competitive Intelligence: Lead competitive intelligence efforts across all segments. Identify and monitor top competitors, conduct win-loss analyses, share findings with product teams and executives, develop competitive positioning, and incorporate insights into sales enablement, marketing programs, and collateral
- Sales Enablement: Support the sales organization by communicating segment-specific value through the development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools. Ensure sales teams are equipped to engage each segment with relevant messaging and proof points
- Product Launches: Drive launch and go-to-market strategies in close collaboration with product management, sales, content, demand generation, and other teams. Manage internal readiness, develop external launch plans, and coordinate cross-functional execution to ensure successful launches across all segments
- Marketing Content & Campaigns: Assist the marketing team with segment-relevant messaging in core collateral such as web copy, brochures, videos, presentations, webinars, events (including Inspire), eBooks, and infographics. Partner on marketing plan execution from branding through demand generation
- Analyst & Industry Relations: Work with industry analysts, associations, and influencers to position NetDocuments as the category leader across all customer segments
- Team Leadership: Guide, mentor, and develop a team of product marketers. Build a data-driven, high-performance culture focused on achieving quantifiable outcomes and professional growth
What You Will Bring to the Team
- Strong leadership and management skills with the ability to develop and motivate individuals to their full potential
- Passion for understanding distinct customer segments and tailoring strategy to each — from strategic AM Law 200 firms to small firms and corporate legal departments
- Strong messaging voice with a talent for highlighting key points of differentiation that resonate across different buyer profiles and market segments
- Expertise coordinating across marketing, sales, customer excellence, and product management
- Ability to understand commercial, technological, and strategic drivers and build multi-year marketing strategies
- Building a data-driven environment focused on achieving quantifiable outcomes
- Strategic and critical thinking with the ability to synthesize qualitative and quantitative market feedback
- Organizational and project management proficiency
- Attention to detail and strong presentation skills
- Adaptability to the styles and needs of different stakeholders — sales, product, marketing, and executive leadership
What You Will Need for Success
Required:
- Marketing experience with Legal Technology
- 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software
- 3+ years of experience managing or leading marketing teams
- Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals
- Demonstrated ability to set annual and quarterly plans, prioritize team projects, and drive execution
- Bachelor’s degree in Marketing, Business Administration, or related field
Preferred:
- Experience working with attorneys, law firms (including AM Law 200/large firms), corporate legal departments, and/or public sector organizations
- Experience marketing AI-powered, data-driven, or cloud platform products
- Understanding of the legal technology landscape (document management, eDiscovery, compliance, legal operations, AI for legal)
- Experience working with government and public sector markets
- MBA or JD preferred
Compensation Transparency
The compensation range for this position is: $220,000 – $245,000 including bonus.
The posted cash compensation for this position includes on target earnings, base salary and variable if applicable. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations
#LI-HYBRID
#LI-REMOTE
Equal Opportunity
NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.
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