About this role.
Keyfactor seeks a senior B2B marketing leader to own global field and channel marketing strategy for enterprise cybersecurity software. The Director will lead field and channel marketing managers, build scalable global planning frameworks, and drive field-sourced and field-influenced pipeline. Core work includes ABM, territory marketing, integrated campaigns, executive engagement programs, events, partner co-marketing, budget ownership, and ROI analysis. The role requires close alignment with Sales, RevOps, Revenue Marketing, Product Marketing, Customer Success, and Channel leadership across multiple regions. Candidates need 10+ years of progressive B2B marketing experience, including multi-region enterprise SaaS leadership and preferably cybersecurity expertise.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I start with revenue goals, target-account segmentation, territory priorities, and historical conversion data. I then create a program mix across ABM, events, digital, executive engagement, and partner motions, with agreed definitions for sourced and influenced pipeline. In regular reviews with Sales and RevOps, I reallocate investment toward programs that improve opportunity creation, progression, and velocity.
I would establish a global center of excellence with common planning templates, campaign architecture, measurement standards, and reusable playbooks. Regional teams would retain flexibility in audience insight, localization, channels, and event selection. This model protects brand and reporting consistency while allowing local teams to respond to market realities.
I create a recurring operating cadence with sales leaders around account priorities, territory plans, pipeline targets, program calendars, and post-program follow-up. Shared dashboards make performance transparent, while clear SLAs establish ownership for lead handling and opportunity follow-through. The goal is for marketing to be viewed as an accountable revenue partner rather than a separate service function.
I define the intended audience, account tier, desired buying-stage movement, cost, and success metrics before committing budget. Measurement includes attendance quality, meetings created, engagement from target accounts, pipeline sourced or influenced, opportunity progression, deal acceleration, and post-event follow-up completion. I also use qualitative sales feedback to improve experience design and investment decisions.
I set clear role charters, outcome-based goals, operating rhythms, and development plans for each manager. I coach team members on strategic account planning, stakeholder management, program execution, and data-driven optimization, while providing room for ownership. Regular knowledge sharing across regions helps the team reuse what works and continuously raise execution standards.
About Keyfactor
Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world’s largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you’re looking for work that matters and a team that brings out your best, we hope you’ll trust your future with Keyfactor!
Title: Director, Global Field & Channel Marketing
Location: United States; Remote, CST/EST or Canada
Experience: Director
Job Function: Marketing
Employment Type: Full-time
Industry: Computer & Network Security
About the position
The Director, Global Field & Channel Marketing is responsible for developing and executing global field marketing strategies that drive pipeline growth and accelerate revenue, while collaborating with the Director of Channel Marketing to support channel priorities and partner engagement. This leader owns field-sourced and field-influenced pipeline performance across regions and partners closely with Sales, RevOps, Revenue Marketing, Product Marketing, and Channel teams to align marketing investments with business outcomes. The role leads a team of Field & Channel Marketing Managers and establishes scalable planning frameworks and playbooks that enable global consistency while supporting local market needs.
Applicants must be legally authorized to work in the United States or Canada.
Responsibilities
Strategy & Revenue Marketing
- Global Field Marketing Strategy: Define and execute global field marketing strategies aligned to corporate growth objectives, pipeline targets, and revenue goals, while supporting channel priorities in partnership with the Director of Channel Marketing.
- Pipeline Ownership & Revenue Accountability: Own field-sourced and field-influenced pipeline contribution, with programs designed to create, progress, and accelerate opportunities across target segments and geographies; support partner-sourced pipeline through aligned channel programs.
- ABM & Territory Marketing: Partner with Sales, RevOps, and Revenue Marketing to develop account-based marketing programs, territory plans, whitespace strategies, and regional growth initiatives for named, strategic, and customer accounts.
- Global Center of Excellence: Build scalable planning frameworks, playbooks, campaign models, reporting standards, and best practices that drive consistent global execution while enabling regional adaptation.
- Market Insight: Use customer, competitive, and market insights to guide regional strategy, program design, and investment decisions.
Campaigns, Events & Executive Engagement
- Integrated Campaign Leadership: Lead integrated regional programs across events, digital, content, partner, and outbound channels to drive engagement and pipeline growth.
- Field Event Strategy: Set strategy for major conferences, regional events, roadshows, webinars, and customer experiences, partnering closely with the Event Marketing Manager on logistics and execution.
- Executive Engagement: Develop and scale high-value programs including advisory boards, executive roundtables, customer councils, leadership dinners, and strategic experiences that engage buying committees and accelerate enterprise opportunities.
Team & Cross-Functional Leadership
- Team Leadership & Development: Lead, mentor, and develop a high-performing team of field and channel marketing professionals, setting clear objectives and fostering accountability, collaboration, and continuous improvement.
- Sales & GTM Alignment: Serve as the senior marketing partner to regional sales leaders and establish recurring planning, forecasting, and performance reviews aligned to territory priorities, target accounts, pipeline goals, and business outcomes.
- Cross-Functional Collaboration: Work closely with Revenue Marketing, Product Marketing, Customer Success, RevOps, Channel, and Sales leadership to ensure coordinated go-to-market execution and a strong feedback loop from the field.
Partner Ecosystem Growth
- Channel Marketing Collaboration: Collaborate with the Director of Channel Marketing to support channel strategy and execute aligned regional co-marketing programs that expand reach, strengthen partner engagement, and contribute to through-partner pipeline.
Budget, Performance & Innovation
- Budget Management & ROI Optimization: Own and forecast global field marketing budgets, allocating resources against the highest-impact regional and business priorities.
- Performance Measurement & Analytics: Partner with RevOps to track performance against established targets and measurement frameworks, analyze pipeline contribution, opportunity progression, deal acceleration, attribution, and ROI, and translate insights into recommendations for leadership.
- AI & Marketing Innovation: Champion AI-enabled marketing, intent data, predictive analytics, and modern MarTech to improve targeting, personalization, operational efficiency, and program performance.
Skills and Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent practical experience.
- 10+ years of progressive B2B marketing experience, including global or multi-region field marketing leadership within enterprise SaaS; cybersecurity experience strongly preferred.
- Proven experience owning or materially influencing pipeline and revenue targets, with accountability for field-sourced and field-influenced results and experience supporting partner-sourced outcomes.
- Demonstrated success developing account-based marketing programs and territory strategies for enterprise and strategic accounts.
- Experience directly leading and developing field marketing managers, including responsibility for team structure, priorities, performance, and growth.
- Hands-on experience building and executing field strategies across multiple regions and countries, with the ability to balance global consistency and local market requirements.
- Strong partnership with Sales leadership, RevOps, Revenue Marketing, Product Marketing, and Channel teams to drive measurable go-to-market outcomes.
- Experience developing executive engagement programs and managing major conferences, regional events, partner activations, and customer experiences.
- Demonstrated ability to manage substantial budgets, forecast investments, assess ROI, and communicate performance and recommendations to senior leadership.
- Fluency with CRM, marketing automation, intent and predictive-data platforms, event technology, analytics, and AI-enabled marketing tools.
- Outstanding strategic, operational, communication, negotiation, and stakeholder-management skills, with the ability to lead through influence in a fast-paced global environment.
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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