About this role.
Flex is seeking a senior Head of Growth Marketing to build a predictable acquisition and demand-generation engine for a fintech platform serving business owners. The role leads Demand Generation and owns paid acquisition, SEO, website conversion, product-led growth, activation, monetization, and emerging discovery channels such as GEO. This leader will partner closely with Product, Sales, and RevOps to improve funnel economics, pipeline quality, and revenue outcomes across self-serve and sales-led motions. The ideal candidate has significant B2B SaaS or fintech growth experience, has managed high-performing teams, and has helped scale ARR through major growth stages.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin by defining the ideal customer profile and aligning success metrics across CAC, activation, conversion, retention, and payback period. I would then segment channels and audiences, run structured experiments across messaging, targeting, landing pages, and onboarding, and shift investment toward cohorts with the strongest downstream economics rather than the lowest top-of-funnel cost.
I would create a shared funnel model that distinguishes self-serve, sales-assisted, and enterprise paths while using common ICP definitions and attribution principles. Self-serve programs should optimize frictionless acquisition and activation, while sales-led programs should prioritize intent, account signals, personalization, and pipeline quality; both should be measured on revenue contribution and cohort economics.
I focus first on measurement accuracy, including channel-level attribution, conversion quality, gross-margin-aware payback, and cohort retention. From there, I improve efficiency through audience prioritization, creative and landing-page testing, lifecycle conversion programs, bid and budget optimization, and stronger product activation so acquired demand converts into durable revenue.
I would start with customer research, search-intent mapping, technical site health, and a content architecture organized around high-value business-owner problems. For GEO, I would ensure authoritative, structured, accurate, and regularly updated content that clearly communicates Flex's differentiated expertise, while monitoring visibility and referral behavior from AI-driven discovery platforms alongside traditional organic metrics.
I set a small number of clear business outcomes, establish operating cadences for performance reviews and experiment readouts, and give owners meaningful decision-making authority. I combine high standards for analytical rigor and execution with direct feedback, cross-functional transparency, and coaching that helps team members grow into broader strategic leaders.
Flex is building the AI-native private bank for business owners.
We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners.
Since launching publicly in September 2023, Flex has scaled from zero to nine-figure annualized revenue, with a clear path to profitability by late 2026. We move fast, ship relentlessly, and operate with extreme ownership.
Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved.
Flex has raised $100M+ in equity and $300M+ in debt.
– Mission-critical problems: We build software that directly controls how money moves at scale.
– High bar, low ego: Small teams, exceptional people, real ownership.
– Speed over comfort: We prioritize execution, quality, clarity, and results.
– Enduring impact: What we’re building will define how a generation of owners runs their businesses.
Team & Locations
We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in: San Francisco, Miami, New York, and fully remote.
Flex Fuels Ambition.
Flex is seeking a strategic and hands-on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high-quality pipeline across both self-serve and sales-led motions.
This role is ideal for a senior growth leader with a proven track record of scaling demand generation at fast-growing companies. You will own customer acquisition across digital growth surfaces, including web, SEO, paid media, OOH, creator, and emerging channels such as Generative Engine Optimization (GEO), while partnering closely with Product to drive activation, conversion, and monetization.
You will also lead our Demand Generation team, owning performance marketing execution and digital channel strategy. This is a high-impact leadership role for a growth-minded marketer who thrives in experimentation, understands unit economics, and knows how to turn traffic into revenue.
What You’ll Do
Growth & Demand Generation Leadership
• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
• Own paid acquisition across channels, including search, display, paid social, and retargeting.
• Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration.
• Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
Self-Serve & Product-Led Growth
• Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
• Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
• Define and track growth KPIs across acquisition, activation, and revenue
Website & Digital Growth Surfaces
• Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
• Drive organic acquisition through technical SEO, structured content, and site optimization
• Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
Product, Brand & Content Strategy
• Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
• Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
• Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels
What You Bring
• 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
• 3+ years of people management experience, with a track record of building and mentoring high-performing teams
• Proven success scaling organizations from $50M → $100M → $200M + ARR
• Demonstrated ability to scale self-serve acquisition, activation, and monetization
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
• Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
• Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
• Excellent copywriting, communication, and storytelling skills
• Highly technical and comfortable implementing modern marketing and analytics tools
• A collaborative, human-first leader with strong values, empathy, and a bias toward action
Compensation
Generous compensation package determined based on experience, geography, and impact. Annual earnings derived from a combination of base, stock, and bonus from achieving targets.
Additional Information
Why Join Us
Build something generational — Capture the full lifecycle of money for ambitious business owners.
Work on real money, real risk — Payments, credit, and banking at serious scale.
Solve hard problems — AI, underwriting, compliance, and global finance from first principles.
True ownership — Small teams, high trust, real accountability.
Founder-level exposure — Direct access to leadership, customers, and investors.
High bar, high taste — Move fast without cutting corners.
Elite peers — People here are builders, not tourists.
Real upside — Meaningful equity if you help build something big.
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