About this role.
DataGrail is seeking a senior individual-contributor demand generation leader to own both pipeline creation and the marketing operations systems used to measure it. The role combines hands-on paid media management across Google, LinkedIn, and YouTube with event strategy for trade shows, webinars, and executive programs. The manager will architect HubSpot workflows, lifecycle stages, lead scoring, campaign objects, Salesforce synchronization, and attribution reporting. Success depends on improving qualified pipeline, channel efficiency, event conversion, nurture programs, and leadership visibility into marketing performance.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with ICP, buying-stage, and quarterly pipeline goals, then build an integrated channel plan across paid media, email, content, and events. I would define campaign tracking, lifecycle rules, and success metrics before launch, monitor performance weekly, and reallocate budget based on qualified opportunity creation and conversion rather than lead volume alone.
I would map the current data flow from acquisition source through HubSpot, Salesforce sync, routing, opportunity creation, and revenue reporting. I would identify duplicate fields, unclear lifecycle definitions, broken workflows, missing campaign associations, and sync failures, then prioritize fixes by their impact on lead handling and pipeline measurement. Finally, I would document governance rules and create dashboards that reconcile marketing and sales views.
I evaluate spend against a funnel that starts with audience quality and progresses through qualified leads, opportunities, pipeline, and conversion rates. I compare cost per qualified opportunity and sourced or influenced pipeline by channel, campaign, audience, and creative, while accounting for sales-cycle lag. I increase investment only where performance is repeatable and scalable, and I test alternatives before fully cutting strategically important channels.
I set event goals by audience, account fit, meetings created, follow-up completion, opportunity creation, and pipeline contribution. I ensure attendees and target accounts are associated with the event campaign in HubSpot and Salesforce, establish sales follow-up SLAs, and compare post-event conversion against appropriate benchmarks. This makes it possible to recommend whether each event should be retained, improved, or discontinued.
I would align on explicit definitions for qualified leads, accepted leads, opportunities, source, influence, and routing ownership. I would bring shared CRM and marketing-automation data to the discussion, review representative records together, and distinguish data-quality issues from genuine audience-quality concerns. From there, I would agree on measurable experiments and recurring review cadences so decisions are based on conversion evidence rather than anecdote.
The Opportunity:
Data privacy has become one of the most strategic challenges facing modern enterprises — sitting at the intersection of AI governance, data operations, and customer trust. As companies adopt AI at scale, they need new ways to automate privacy and manage risk without slowing innovation. DataGrail has launched the first agentic privacy platform, and we’re entering a pivotal phase of growth as we scale toward the next stage of the business.
As a Senior Demand Generation Manager, you’ll own both halves of the pipeline engine: the campaigns that create demand, and the systems that capture, route, score, and measure it. You’ll lead paid media across channels like Google, LinkedIn, and YouTube and drive the event calendar, including trade shows, webinars, and executive roundtables. You’ll shape HubSpot as an architect, not just a user, and build the reporting that tells our leadership team whether any of it worked. This isn’t a blank slate: paid channels are already live with an agency in place, the event calendar is established, and HubSpot and attribution already exist. You’re inheriting a functioning engine, with plenty of authority to make it even stronger.
It’s a small team with a large surface area, so roughly two thirds of your time goes toward driving demand through campaign strategy, paid media, and events, and the other third goes toward building the systems that make that demand measurable and repeatable through HubSpot architecture, lifecycle programs, and attribution. In this role, one person connects both sides of the engine, creating a much tighter link between what we invest, what we learn, and what ultimately produces pipeline.
You’ll have real authority to change what isn’t working from day one, and on a team this size, a fix you make on Tuesday can be live by Friday. By the end of the year, you’ll be the person leadership trusts for a straight answer on whether campaigns and events are actually working.
What You’ll Do
- Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated campaigns across paid, events, and email, then build and ship them yourself.
- Own paid media end to end, building, launching, and optimizing campaigns across Google Ads, LinkedIn Campaign Manager, and YouTube while partnering with our agency on execution.
- Drive the event calendar, including trade shows, webinars, and executive roundtables, sharpening targeting and follow-through while focusing investment on what delivers results.
- Carry a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership, not just volume.
- Architect HubSpot as an owner, managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync.
- Build and defend the metrics that matter, including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.
- Partner with Sales, Product Marketing, and RevOps internally, and agencies, venues, and sponsors externally, to run multiple concurrent campaigns and events without dropping a thread.
What You’ll Bring
- A track record of hands-on HubSpot ownership, having personally architected and administered an instance, including workflows, lifecycle, scoring, campaigns, and the Salesforce sync.
- Direct paid media execution, with hands-on experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager, not just briefing an agency.
- Salesforce fluency, with the ability to navigate objects, fields, and reports and reason about how marketing data lands in the CRM and why it breaks.
- B2B SaaS demand generation experience, ideally within a considered, multi-stakeholder sales cycle.
- Experience owning event strategy and execution, including trade shows, webinars, and executive-level programs like roundtables or dinners.
- Comfort owning a function end to end, balancing strategy with hands-on execution in an individual contributor role.
- Strong written and verbal communication, with the ability to effectively manage internal stakeholders and external vendors and partners.
Bonus Points
- Experience in privacy, data governance, security, compliance, or another regulated, technical software category.
- Marketo or Pardot experience alongside HubSpot.
- Familiarity with account-based marketing or intent-data tools.
- Comfort using AI to speed up operational work, such as campaign QA, data hygiene, or reporting synthesis.
- Experience being the first or founding owner of a demand gen or marketing ops function, from the ground up with hands-on responsibility for building and scaling it.
What Success Looks Like
Within 90 Days You’ll:
- Learn DataGrail’s product, buyer personas, and ICP quickly enough to start contributing, not just observing, and meet the marketing, sales, RevOps, and customer success teams to understand what’s running and where the friction is.
- Take full ownership of the paid channels and the agency relationship, and identify specific over- or under-spending by channel.
- Drive the event calendar and process, and produce a keep, fix, or cut recommendation for each program.
- Audit HubSpot and existing reporting, and deliver a written list of what’s fragile, missing, or misleading in current attribution and lifecycle reporting.
- Ship at least one visible fix to a live, underperforming channel or process
Within 180 Days You’ll:
- Show measurable improvement, with before and after comparisons, on two to three of the biggest inefficiencies identified in the 90-day audit, whether that’s rebalanced paid spend, improved event-to-pipeline conversion, or cleaner attribution.
- Run paid media and events with full autonomy, proposing and executing budget and calendar changes without waiting on sign-off.
- Ship at least three new or rebuilt nurture and re-engagement tracks, with early performance data on each.
- Rebuild or upgrade the dashboards used for weekly pipeline calls.
- Build a working rhythm with Sales, RevOps, and Product Marketing so hand-offs, routing, and lead flow don’t require chasing people down.
Within 365 Days You’ll:
- Own a program for paid media, events, and HubSpot that runs noticeably better than the one you inherited, with clear before and after numbers on channel efficiency and cost per qualified opportunity.
- Be the person others trust when they want to know how well our campaigns and events are actually performing.
- Have made real budget and channel calls, moving spend into what works and cutting what doesn’t, with pipeline impact you can point to.
- Have built a foundation that doesn’t need rebuilding when volume doubles.
- Have identified where the team needs more support, whether that’s tooling, headcount, or an agency change, and made the case for it.
Please note that the base compensation range below is a guideline and the final compensation will be based on factors such as qualifications, skill level, and competencies. Our compensation ranges apply to all US-based job postings regardless of state.
All full-time regular employees are eligible for equity, health, dental & vision insurance plans, remote-first working environment, 401k savings plan, parental leave, wellness benefits, flexible time off, paid holidays, and a work from home stipend. Benefits are subject to change.
Compensation Range
$140,000—$165,000 USD
About Us:
DataGrail is the Agentic Data Privacy Platform. We help the world’s leading brands such as HubSpot, FanDuel, Dexcom, Major League Soccer, and Okta automate privacy and control risk with secure, human-governed AI that scales.
Powered by Vera, the complete privacy AI agent, and underpinned by an unrivaled 2,500+ integrations and no-compromise security architecture, DataGrail is built to solve complex privacy challenges that others can’t. DataGrail is rated 4.8/5 stars on G2 and is a two-time recognized privacy leader by IDC.
DataGrail provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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