About this role.
DuckDuckGo is seeking a Senior Growth Marketing Manager to build and scale profitable paid acquisition for its consumer subscription offering. The role owns campaign strategy, hands-on execution, experimentation, creative and channel testing, optimization, and performance analysis across app-focused paid media. Success depends on using privacy-respecting aggregate measurement, incrementality testing, LTV, payback, and funnel optimization rather than user-level tracking. The manager will partner closely with Product and Engineering and operate with substantial end-to-end ownership in a remote-first environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would define a clear hypothesis and primary incremental outcome, then use a controlled geo, audience, or time-based holdout where feasible. I would compare subscription lift and downstream retention between exposed and control groups, account for seasonality and other marketing activity, and assess results against marginal CAC, LTV, and payback thresholds before scaling.
I would begin with economics and measurement foundations: subscription conversion, retention, LTV, payback targets, attribution limitations, and instrumentation. Next, I would prioritize channels based on audience fit and testability, launch structured creative and landing-page experiments, and establish a reporting cadence that evaluates incremental subscribers and cohort quality. I would scale only the combinations of channel, creative, and funnel that meet profitable growth thresholds.
I rely on aggregate platform reporting, privacy-safe first-party conversion signals, modeled performance, cohort analysis, and carefully designed experiments. I focus optimization on observable inputs such as creative, geography where appropriate, placement, contextual targeting, and landing-page experience, while validating decisions through lift tests rather than assuming attributed conversions are fully causal.
I would track trial-to-paid conversion where applicable, subscription conversion rate, early churn, retention by cohort, net revenue, LTV, marginal CAC, and payback period. I would also monitor refund or cancellation behavior and compare cohort quality across channels, creatives, and onboarding experiences to ensure growth is durable rather than volume-driven.
I would explain the business problem, the funnel evidence identifying the opportunity, and the cross-functional experiment I proposed. A strong approach includes agreeing on instrumentation and success criteria, coordinating implementation and launch, reviewing results together, and turning validated learning into a prioritized roadmap of product or funnel improvements.
Who We Are
Hi, we’re DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on on Mac, Windows, iOS, and Android, our search engine, and the DuckDuckGo subscription. We also offer private, useful, and optional AI, including Duck.ai, which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you’re seeking end-to-end ownership of your work, you’ve come to the right place
Your Team and Role
Working on the Marketing & Communications Functional Team, you’ll drive profitable acquisition of paid subscribers and work on related projects that aim to help millions of people take back control of their personal information.
Recent projects include:
Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions
Launching new ad channel tests and measuring incremental lift
Executing in-market tests for new creative and messaging following a brand refresh
As a Senior Growth Marketing Manager, you’ll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth. This role will help create and execute a new marketing program for paid subscriptions. You’ll deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.
About You
7+ years of experience in digital advertising roles, with 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.
Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth.
Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback — not just acquisition costs.
Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model, preferred.
Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.
Compensation
$178,500 USD annually and stock options. Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation.
Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK.
Our Team Member Support Guide explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances.
Hiring Process
Hiring works best when it’s a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about how we hire.
Diversity, Equity and Inclusion
DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.
We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@duckduckgo.com to let us know the nature of your request.
Please note that
You’ll be required to attend meetings on camera via video conferencing
Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.
While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.
A successful candidate must pass a background check as a condition of joining the team.
By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.
Disclosure Statement: Use of AI in Hiring Process
As part of our commitment to enhancing our recruitment process, we utilize artificial intelligence (AI) technology to assist in reviewing and summarizing job applications and test projects, including those tools integrated into our recruitment vendor platforms. We use AI to flag potentially fraudulent applications, analyze and summarize applicants’ experience, interviews, and project performance, and help streamline our selection process.
Key Principles:
Data Privacy: All information provided in your application will be handled in accordance with our Recruiting Privacy Policy. We ensure that your personal information is protected and used solely for recruitment purposes.
Human Oversight and Accountability: The AI technology is designed to support our hiring team by providing insights and summaries of applications and evaluations of test projects against scoring rubrics. All final evaluations and hiring decisions, however, will be made by our hiring team, who will consider the AI’s input alongside other factors.
Transparency: We believe in transparency regarding our hiring practices. If you have any questions about how AI is used in our recruitment process, please feel free to reach out to us.
By submitting your application, you acknowledge and consent to the use of AI technology in our review process. If you would like to request an alternative selection process, please contact us as at careers@duckduckgo.com. Thank you for your interest in joining DuckDuckGo!
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
