About this role.
Dandy seeks a Marketing Event Manager to plan and execute a high-volume EMEA trade-show and field-events programme. The role manages end-to-end event logistics, onsite operations, staff readiness, lead capture and routing, campaign coordination, expense reconciliation, and event-performance reporting. It requires 3–5 years of B2B event-marketing experience, strong project management, and the ability to independently manage more than 30 events annually. Success depends on creating brand experiences that generate pipeline, support sales follow-up, and achieve measurable ROI. The position is remote in the United Kingdom or EU and works closely with Marketing, Growth Marketing, Sales, and the Senior Event Manager for EMEA.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would build a master event calendar with milestone-based project plans, clear owners, budget tracking, and standardized checklists for shipments, booth setup, travel, staffing, and lead capture. I would use a central event playbook and hold regular risk reviews to identify conflicts, deadlines, and contingency needs early.
I define success metrics before the event, including qualified leads, meetings booked, pipeline influenced or generated, cost per lead, conversion rates, and attendee engagement. After the event, I reconcile spend, validate lead quality with Sales, review follow-up performance, and use the findings to improve future event selection and execution.
Before the event, I would agree on lead definitions, required fields, routing rules, and sales-service-level expectations. During and immediately after the event, I would audit lead data quality, upload and assign leads quickly, trigger nurture communications where appropriate, and report on follow-up completion and outcomes.
At a previous event, a key shipment was delayed shortly before booth setup. I contacted the organizer and local suppliers, arranged substitute collateral and equipment, updated onsite staff on the revised plan, and prioritized the elements needed for attendee engagement. The booth opened on time, and I documented the solution in the event playbook for future contingencies.
I would align early on target audiences, event messaging, meeting goals, and follow-up workflows. With Growth Marketing, I would coordinate pre-event invitation and nurture campaigns; with Sales, I would prepare booth staff, establish lead-handling expectations, and review post-event pipeline results together to refine the next programme.
Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.
About the Role
We’re seeking a detailed-oriented and proactive Marketing Event Lead to join our team and support the strategic planning, coordination, and execution of our growing EMEA trade show and field marketing events programme. The ideal candidate will display a high level of ownership over end-to-end logistics and planning cycles, acting with independence to ensure seamless execution. You will be passionate about creating impactful in-person experiences that drive pipeline, strengthen brand presence, and deliver measurable business outcomes.
What You’ll Do
Manage and execute tier 3 trade show logistics including securing opportunities, coordinating shipments, arranging stand setup, and staff travel for 30+ events a year across EMEA.
Own Dandy Hosted and field events including planning, execution and performance reporting; delivering data-driven insights that refine future planning and drive continuous improvement in program efficiency.
Lead and coordinate pre-event kick-off calls with the onsite teams to train and prepare for a successful in-person selling experience.
Own the post-event lead lifecycle, including timely data entry, assigning leads to Sales, and ensuring immediate post-show follow-up.
Coordinate pre- and post-show email marketing campaigns in partnership with the Growth Marketing team to drive stand traffic and nurture leads.
Oversee onsite operations during trade shows, ensuring all activities run according to schedule.
Track and reconcile event expenses to ensure events stay within their allocated budgets.
Recommend trade show and sponsorship opportunities based on budget and schedule availability.
Assist with building and maintaining a centralised event playbook, standard operating procedures (SOPs), and packing lists to streamline planning for future events.
Track and analyse trade show performance to shape future planning in partnership with the Sr Event Manager, EMEA.
Work closely with Marketing and Sales to achieve benchmarked ROI metrics.
Support with larger tier 1 & 2 trade shows including onsite management, pre and post event logistics to maximise Dandy’s presence.
What We’re Looking For
3-5 years of experience in B2B event marketing
Proven success planning and managing trade shows and experience with field events.
Exceptional project management skills – highly organised, detail focused and results-driven with the ability to thrive while working on multiple projects at once
Strong interpersonal skills with the ability to build relationships both internally and externally
Exceptional written and verbal communication skills; fluent in English (additional European languages a plus)
A passion for creating world-class brand experiences that drive growth and loyalty
Bonus Points For
Outstanding professional references to share
Experience in B2B high growth tech company environment
Experience with high-volume SMB B2B marketing motions
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.
Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers for more!
Data Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our Privacy Policy and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting Privacy Requests.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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