About this role.
Ajax Systems is hiring a B2B Marketing Manager to lead regional demand-generation and partner-marketing initiatives across the ASEAN market. The role owns strategy and execution for campaigns, trade events, webinars, certifications, partner programs, localized collateral, and professional-media activity. It works closely with business development, sales, product, partner marketing, and global marketing stakeholders to accelerate B2B sales and market share. Candidates need at least five years of B2B marketing experience, strong commercial analytics, launch experience, fluent English, and willingness to travel across ASEAN countries.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin with market, partner, and pipeline analysis to segment countries and partner types by growth potential. I would then define country-level objectives, priority audiences, channel tactics, budgets, and KPIs while retaining a consistent regional brand and value proposition. Regular feedback loops with local sales and partners would guide optimization.
I connect campaign activity to leading and lagging metrics, including reach, engagement, registrations, marketing-qualified leads, partner participation, pipeline created, conversion rate, revenue influenced, and ROI. I establish baseline performance before launch and review results by market and channel so resources can be redirected toward the highest-performing tactics.
I would use global messaging, visual standards, and product claims as non-negotiable guardrails, then adapt language, examples, partner use cases, event formats, and calls to action for local buyer needs. I would validate adaptations with regional sales and partners and maintain an approval workflow with global marketing.
For a launch, I align product, sales, business development, and partner teams around target segments, positioning, enablement materials, launch milestones, and success metrics. I use a clear workback plan and regular status reviews to resolve dependencies early, then evaluate results after launch to improve subsequent waves.
I would first diagnose the issue using performance data, partner interviews, and an assessment of available capabilities and incentives. Based on the findings, I would provide targeted campaign kits, training, co-marketing plans, and measurable commitments, then review progress consistently. If results remain limited, I would recommend shifting investment toward partners with stronger execution potential.
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5,000 specialists.
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions.
The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems. The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax’s unwavering mission.
Ajax Systems is a Ukrainian success story, a place of incredible strength and energy.
Responsibilities
- Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region.
- Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy, focusing on expanding and accelerating sales opportunities.
- Lead all B2B marketing initiatives in close collaboration with the Business Development Team — including promotions, trade shows, seminars, webinars, certification programs, case studies, presentations, trade marketing, professional media publications, and partner motivation programs.
- Exercise strategic decision-making on regional marketing activities to support sales objectives and ensure alignment with business goals.
- Monitor, analyze, and report on marketing campaign performance and financial outcomes, recommending improvements to enhance efficiency and ROI.
- Develop, localize, and maintain marketing materials and tools, while contributing to the creation of partner development resources by representing regional market needs and specificities.
- Oversee the implementation of marketing policies within the distribution network, ensuring all partners receive and effectively utilize marketing assets and materials provided by Ajax HQ.
- Act as a regional ambassador, sharing local market insights and partner feedback with the global marketing team to influence strategic direction.
- Conduct in-depth analysis of partner performance and market dynamics to identify growth opportunities and strategies for increasing Ajax’s market share.
- Collaborate closely with partner marketing, product, and sales teams to strengthen Ajax’s brand presence and drive sustainable sales growth.
- Coordinate effectively across internal and external stakeholders, ensuring consistent communication and seamless execution of all marketing initiatives.
Requirements:
- 5+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment
- Fluent English (both written and spoken)
- Background in the security industry is a strong advantage
- Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills
- Deep understanding of multichannel marketing strategies and the full marketing mix
- Demonstrated success in delivering commercially impactful marketing projects
- Proactive, open-minded, and results-driven professional with an ambitious yet easy-going approach
- Willingness to travel across ASEAN countries
We offer:
- Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
- Opportunity to take on new challenges, advance your career, and make a meaningful impact.
- Opportunity to work in one of the most recognized and innovative security manufacturers.
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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