About this role.
Ahrefs is hiring a remote Marketing Manager to build and lead its local go-to-market efforts in Brazil. The role owns Brazilian marketing strategy and execution across localized content, digital campaigns, partnerships, PR, events, and community engagement. This is a senior individual-contributor market-building position that requires demonstrated SaaS expansion results in Brazil, strong SEO and AEO knowledge, and native-level Brazilian Portuguese with fluent English. The manager will operate as a one-person local team, collaborate with global marketing, and connect measurable demand generation and customer acquisition results to leadership priorities.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would outline the market context, my direct ownership, the channels and initiatives I launched, and the outcomes such as qualified pipeline, customer acquisition, conversion improvement, or revenue growth. I would also explain what I learned and how those lessons changed the expansion plan.
I would begin with customer, competitor, channel, and product-positioning research, then prioritize a small number of high-confidence growth bets. The plan would combine localized SEO and educational content, community participation, relevant partners and creators, targeted events, and a measurement framework tied to qualified demand and acquisition.
I would adapt the message, examples, search terminology, customer pain points, cultural context, and calls to action based on Brazilian marketer needs. I would also create original Portuguese-language content around local search trends, communities, industries, and practical use cases for Ahrefs.
SEO builds durable discoverability through useful content, technical quality, and authority, while AEO focuses on making brand knowledge and content easy for AI-powered answer platforms to understand and cite. I would align both through expert-led content, structured and accurate information, strong topical coverage, and ongoing measurement of visibility and demand impact.
I would retain ownership of local strategy, market insight, prioritization, relationships, and core campaign execution. I would use global teams for scalable capabilities such as product expertise, design systems, analytics, and established content resources, while engaging partners only where local reach or specialist execution clearly produces greater impact than doing the work internally.
About Ahrefs
Ahrefs is an all-in-one marketing intelligence platform used by marketers, businesses and agencies around the world. Our tools help people understand search demand, analyse competitors, improve website performance and research content opportunities, backed by 15 years of web crawling data and increasingly powered by AI.
We’re bootstrapped and profitable, and we have been for 15 years. There are no investors and no board, which means no outside timeline on our decisions. We’re multinational, with offices in Palo Alto, Cambridge (MA), Singapore and Tokyo, and our culture is fast-moving, low-ego, and built on smart decisions and ownership.
The role
We’re looking for a Marketing Manager to drive Ahrefs’ growth in Brazil. This isn’t about translating global campaigns: it’s about building and executing a local marketing strategy that resonates with Brazilian marketers and businesses.
You’ll bring a track record of helping SaaS companies expand in Brazil, a strong understanding of SEO and AEO, and the ability to turn market knowledge into measurable growth.
You’ll start as a one-person local marketing team, working closely with our global marketing team.
This role is remote and based in Brazil.
What you’ll do
- Own Ahrefs’ marketing in Brazil, taking a hands-on approach across the marketing mix.
- Develop and execute marketing strategies that drive brand awareness, qualified leads and customer acquisition.
- Create and localise content for Brazilian audiences: blog posts, social media, email campaigns, landing pages and other digital assets.
- Manage local marketing activities, including content, events, partnerships, community engagement and public relations.
- Educate the Brazilian market on SEO, AEO and AI search, positioning Ahrefs as a trusted resource.
- Build relationships with Brazilian marketers, agencies, creators, industry experts and relevant communities.
- Organise and take part in conferences, networking events and customer meetups to build relationships and generate demand.
- Analyse market trends, competitor activity and customer insights to identify opportunities and improve performance.
- Report results, learnings and priorities to senior leadership, connecting marketing activity to business growth.
What you’ll need
- Significant hands-on experience in SaaS marketing, with ownership of market growth and clear, measurable results.
- A track record of SaaS expansion in Brazil. You can show which companies you helped grow, what you personally owned, and the results in customer acquisition, revenue or other meaningful business metrics. Experience bringing a global SaaS brand into Brazil is particularly relevant.
- Strong practical knowledge of SEO and AEO, including how brands build visibility across search engines and AI-powered answer platforms.
- Good working knowledge of Ahrefs, and how its products serve marketers and businesses in Brazil.
- A deep understanding of the Brazilian marketing landscape, customer behaviour, and local channels and communities.
- Strong content creation and digital marketing skills, with experience adapting English-language content and creating original campaigns for Brazilian audiences.
- The ability to identify quick wins in your first few months, build on what works, and develop a longer-term strategy while operating as a one-person local team.
- Strong communication and relationship-building skills, working effectively across teams.
- Native-level Brazilian Portuguese and fluent English, written and spoken. Spanish is a plus.
What success looks like
In 6 months: you’ve launched a focused marketing strategy for Brazil, with measurable improvements in relevant traffic, engagement and qualified demand. You’re active in at least two relevant local communities, you’ve established relationships with potential partners and creators, and you can show which early initiatives are contributing to customer acquisition.
In 1 year: Ahrefs has a recognised presence in the Brazilian marketing community. Your content, partnerships and community initiatives are contributing to measurable growth in customers and revenue. You’ve identified repeatable ways to acquire customers, built a plan for further expansion, and established whether growing a small local team is justified.
Why Ahrefs
We believe in empowering smart people to make big decisions. As our Marketing Manager for Brazil you won’t be managing a rigid process, you’ll be building a market. We don’t micromanage. We trust you to identify opportunities, move quickly and deliver results, working with a product that helps marketers do their jobs better.
Ahrefs does not engage with agencies or third-party recruitment providers for the roles we hire for. If we need help, we’ll let you know.
Location: Brazil. Remote.
Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we’ll let you know!
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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