About this role.
SeatGeek is hiring a Senior Paid Media Associate to plan, execute, optimize, and measure campaigns across TV, CTV, streaming video, audio, display, YouTube, and emerging paid channels. The role partners with internal creative and analytics teams as well as agencies, publishers, platforms, and measurement vendors. Core work includes media planning, campaign setup and pacing, budget tracking, invoicing support, performance reporting, and incrementality-oriented testing. The ideal candidate has at least four years of media planning, buying, or performance marketing experience and can translate data into investment recommendations. This is a remote role limited to the United States.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would first define the partner's role in the media mix and success criteria, such as incremental conversions, reach against a priority audience, efficient qualified traffic, or brand lift. I would compare delivery, reach and frequency, audience quality, attribution signals, and, where possible, a controlled incrementality test against a holdout or comparable market. I would then recommend scaling only if the evidence shows meaningful incremental value at a sustainable cost.
I would diagnose whether the constraint is inventory, targeting, bid or budget settings, creative approvals, frequency caps, or a vendor setup issue. After confirming the issue with the agency or platform, I would prioritize changes that protect campaign objectives, such as broadening approved inventory, adjusting pacing, reallocating budget, or refreshing creative. I would document the change, communicate expected tradeoffs, and monitor results closely after implementation.
I begin with the target audience, campaign objective, flight length, available budget, and channel-specific viewing or listening behavior. I use those inputs to estimate an effective frequency range while ensuring reach is broad enough to create meaningful impact, then assess duplication across channels. During the campaign, I review delivery and saturation signals and adjust allocation or frequency controls if performance suggests diminishing returns.
Incrementality measures the outcomes caused by advertising that would not have happened otherwise. It is important because platform-reported conversions and last-touch attribution can overstate impact by crediting users who may have converted anyway. Methods such as geo experiments, holdouts, matched-market tests, and lift studies help determine where spend is genuinely driving additional business results.
I would lead with the business implication, such as whether the channel should be scaled, refined, or reduced, rather than starting with methodology. I would use a concise visual or summary of the key metrics, explain the confidence level and limitations in plain language, and provide a clear recommended action. For example, I might say that CTV improved incremental customer acquisition in tested markets, but frequency should be capped to preserve efficiency as budget increases.
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.
SeatGeek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels. This person will play a key role in strategy, execution, and measurement of our paid media programs, helping SeatGeek reach new audiences and drive incremental growth.
You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments.
What you’ll do
- Media Strategy & Planning
- Help develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels
- Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix
- Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities
- Campaign Management & Execution
- Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting
- Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full
- Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback
- Monitor campaign delivery and performance and identify opportunities for in-flight optimization
- Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting
- Maintain budget trackers and support media invoicing and reconciliation
- Measurement & Testing
- Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more
- Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches
- Apply learnings across campaigns to continuously improve SeatGeek’s media strategy and investment decisions
- Maintain monthly and ad hoc reporting
- Cross-functional collaboration
- Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels
- Build strong relationships with agency, platform, publisher, and measurement partners
What you have
- Bachelor’s degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field
- Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats
- Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation
- Experience working with media agencies and/or directly with publishers
- Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality
- A performance-oriented mindset and ability to use data to make recommendations about where and how to invest
- Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously
- Strong written and verbal communication skills and comfortable working with a range of stakeholders
- A proactive and curious approach; you’re excited to dig into how media works, challenge assumptions, and identify opportunities to improve performance
Perks
- Discretionary annual bonus
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching
- Student loan matching program
- Health, vision, dental, and life insurance
- Up to $25k towards family building, reproductive health services and Gender-affirming care
- $500 per year for wellness expenses
- Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
- $360 per quarter to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
The salary range for this role is $80,000 – $116,000 USD. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!
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