About this role.
Hims & Hers is seeking a Lead Product Manager to create a new relationship-first consumer healthcare experience spanning discovery, onboarding, ongoing engagement, testing, care, and treatment access. This is a high-impact 0-to-1 product leadership role that unifies existing healthcare categories into a durable, AI-enabled customer relationship. The PM will own product strategy and roadmaps while partnering closely with engineering, design, clinical teams, and other stakeholders. The role requires at least six years of product management experience, strong consumer-product delivery experience, and fluency with AI agents and AI-native workflows. It is a US-remote, full-time position in a fast-moving environment with substantial autonomy and cross-functional leadership expectations.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin with customer and clinical discovery to identify high-value unmet needs across the current care journeys. I would define a focused initial cohort and north-star outcome, prototype the concierge-style experience, and test assumptions through qualitative research and staged experiments before scaling.
I would prioritize use cases where AI can improve navigation, personalization, education, and operational efficiency without making unsafe or unsupported clinical decisions. Each use case would have clear escalation paths, clinical review, privacy safeguards, quality monitoring, and outcome metrics.
I would describe how I framed the customer problem, aligned stakeholders on a narrow initial hypothesis, and shipped an MVP with measurable success criteria. I would emphasize rapid learning cycles, transparent trade-offs, and using evidence to evolve the roadmap rather than overbuilding upfront.
I would involve clinical partners at the earliest product-definition stage and establish non-negotiable safety guardrails. Within those constraints, I would use modular releases, instrumented pilots, and explicit decision logs to preserve speed while ensuring the experience remains trustworthy and compliant.
I would use a balanced scorecard including activation, repeat engagement, care-plan completion, retention, customer satisfaction, clinical appropriateness and safety indicators, and contribution to long-term customer value. I would segment results by customer need and journey stage to identify where personalization creates meaningful improvement.
Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
Hims & Hers is at an inflection point. We’ve built dozens of categories that people love, and we’re great at the treatments themselves. But today those are dozens of separate, transactional relationships. The opportunity in front of us is to invert that: to move from point solutions to one deepening relationship with each customer, where we understand them holistically across all of their concerns, help them navigate what to do, and let the individual treatments become secondary to the relationship itself.
That shift is what this role owns. It’s a true 0-to-1 build, but not a cold start. You’ll define a brand-new, relationship-first product experience that spans our existing categories and the new ones we create to support it, with everything we’ve already built as your foundation. Picture a concierge-style experience for the person who knows they don’t feel their best, wants to feel better, and is looking for a trusted guide rather than another one-off transaction: lab testing, continuous care, and access to treatment, wrapped into one experience that compounds over time.
This is a rare seat. We’re a company known for physical product and transactional care, making the leap to a sticky, engagement-driven, relationship-driven digital experience. Few established companies reach that moment, and fewer put a single person at the center of it. You’ll work across the entire company to define what it looks like, and you’ll do it on top of the AI infrastructure we’re building, as someone who works that way themselves.
You Will:
Own the end-to-end consumer experience for this new relationship-first offering, from discovery and onboarding through ongoing engagement
Define the synthesis layer across our existing categories, and stand up the new product lines the offering needs
Partner with engineering and design to build AI into the core of the consumer experience
Partner with our clinical teams so protocols, safety, and education are core to the product experience
Shape short- and long-term roadmaps, driving long-term scalability while balancing day-to-day improvements
Operate with focus in a fast-growing, constantly evolving environment, where there are always more opportunities than resources
You Have:
6+ years of product management experience, working collaboratively across cross-functional teams
A track record of building and shipping consumer products that customers love and that drive meaningful business impact
A strong, specific point of view on where AI can meaningfully reshape the consumer healthcare experience, and the excitement to build it into the core of the product
Fluency with AI agents and AI-native workflows. AI-native is your default operating mode: you work with agents the way most PMs work with docs, fluently and constantly
Strategic and tactical range: you can set the vision and also design and execute scalable processes from scratch, ideally in an operations-intensive environment
Strong communication and a low-ego, high-EQ style. You build alignment, partner well across functions, and bring people with you. This is a fully remote role, so clear written communication and proactive collaboration matter
Bonus: experience in health, wellness, or category-defining 0-to-1 products
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats
We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you’re excited about this role, we encourage you to apply—even if you’re not sure if your background or experience is a perfect match.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.
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