Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Growth Marketing Manager
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- Remote from
- 🌐 Anywhere
- Salary
- Undisclosed
- Department
- Marketing & Sales
- Employment
- Full Time
- Experience
- Senior
- Published
- Apply before
- 18 Nov 2026
- Listing views
- 34
- Application actions
- 3
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The role, at a glance.
Eight Sleep is seeking a Growth Marketing Manager to scale performance advertising across global markets, with ownership of channels such as Google Search, Shopping, YouTube, and TikTok. The role combines campaign strategy, hands-on optimization, creative testing, reporting, attribution, and quantitative analysis. The manager will build AI-enabled automation systems to improve marketing efficiency and reduce manual work. Success requires three or more years of DTC paid-media experience, strong analytical skills, and the ability to work independently in a high-intensity environment. This is a full-time remote-capable role reporting to the Growth Marketing Lead.
Role DNA
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Pace & Pressure
5/5Autonomy Level
5/5Communication Load
4/5Salary analysis
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Core skills
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Sample interview questions
I would begin by validating conversion tracking, attribution windows, and baseline unit economics. I would segment performance by brand versus non-brand, product, audience intent, device, geography, and creative or landing-page combination, then prioritize budget increases in segments with proven incremental contribution. I would use structured experiments for bidding, query expansion, creative, and landing pages while monitoring marginal CAC, conversion rate, and payback rather than relying only on blended platform ROAS.
I would automate recurring performance monitoring by connecting channel and attribution data to a reporting layer, applying threshold-based anomaly detection, and producing a daily summary of spend, CAC, conversion rate, and major changes. An LLM could draft an insight summary, but the workflow would retain validated source metrics and human review before budget changes are made. This reduces manual reporting while helping the team identify meaningful performance shifts quickly.
I compare platform-reported outcomes with broader business metrics and, where feasible, use geo-lift, conversion-lift, holdout, or matched-market tests. I define a clear hypothesis, establish treatment and control groups, account for seasonality and baseline differences, and evaluate the confidence interval around incremental results. I then use those findings to adjust channel budgets and attribution assumptions.
I would first isolate the likely drivers, such as auction pressure, audience saturation, creative fatigue, tracking changes, or landing-page conversion issues. I would share a concise diagnosis with supporting data, translate it into prioritized creative and measurement requests, and align on an experiment plan with owners and timing. I would communicate results frequently so the team can stop weak tests quickly and scale validated improvements.
I would include spend, revenue or new customers, CAC, MER or blended efficiency, conversion rate, contribution by channel, and performance against targets. I would add trend context, material drivers of change, results from active experiments, attribution caveats, and the specific actions recommended for the next period. The report should emphasize decisions and business impact rather than presenting channel metrics without interpretation.
About this role.
Join the Sleep Fitness Movement
At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience.
We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company’s Most Innovative Companies in 2019, 2022, 2023, and 2026, and twice named to TIME’s “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.
Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive – it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.
High Standards. No Apologies
We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. We’re a team that puts in the extra effort, not because it’s required, but because we care about the impact of our work. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier – this isn’t it.
The role
We are seeking a Growth Marketing Manager with experience in managing campaigns on Google Search, YouTube, TikTok, and/or Meta as well as a quantitative background leveraging Statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in all regions, managing multiple accounts.
This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results.
The role can be based out of NYC, SF, or Remote.
How you’ll contribute
Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency
Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
Prepare accurate reports with clearly synthesized insights and actionable next steps
Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace
Stay up to date on relevant industry trends, new ad products, and best practices
What you need to succeed
3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year
Analytical mindset with creative intuition. Equally fluent in metrics and emotion
Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications
Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner)
Capable of working independently, proactively creating plans from the ground up
Develop and continually expand or refine targeting/copy/assets based on performance
Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent)
Experience designing or reading geo-lift, conversion lift, or brand lift studies
International awareness, with knowledge of diverse cultures
A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
Why join Eight Sleep?
Innovation in a culture of excellence
Join us in a workplace where innovation isn’t just encouraged – it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.
Immediate responsibility and accelerated career growth
From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments, aiming for high standards.
Collaboration with exceptional talent
Work alongside other bright minds like you: at Eight Sleep, exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.
Equitable compensation and continuous equity investment
We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you – perfectly aligning your achievements with the broader triumphs of the company. Pay grows rapidly as you accumulate experience with Eight Sleep and translate it into concrete impact.
Your own Pod – and other great benefits
Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us you’ll get your own Pod, along with other benefits. Learn more at eightsleep.com/careers
At Eight Sleep, we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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