Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Creator Marketing Lead
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- Remote from
- Australia, New Zealand
- Salary
- Undisclosed
- Department
- Marketing & Sales
- Employment
- Full Time
- Experience
- Senior
- Published
- Apply before
- 20 Nov 2026
- Listing views
- 47
- Application actions
- 1
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The role, at a glance.
Envato is seeking a senior Creator Marketing Lead to build and scale an always-on creator, affiliate, and performance-publisher marketing program. The role owns partner sourcing, relationship development, campaign briefs, commercial deals, licensing, attribution, and performance reporting. It works closely with Marketing and Product to connect creator activity with feature launches, product narratives, paid distribution, search, and AI discovery. The successful candidate will combine commercial negotiation, data-informed judgment, program-building ability, and strong stakeholder communication in a remote Australia and New Zealand context.
Role DNA
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Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin by defining target audience segments, priority channels, commercial objectives, and measurement standards. I would then create partner tiers, outreach criteria, briefing templates, contract guardrails, and a testing roadmap, using early results to determine which partner profiles and content formats deserve further investment.
I assess audience relevance, content quality, brand fit, historical performance where available, expected reach, usage rights, production cost, and measurable conversion potential. I set clear attribution methods and success thresholds before launch, then evaluate both immediate outcomes and the reusable value of the content across paid, search, and affiliate channels.
I aim for a transparent agreement that balances creator value with business outcomes. I clarify deliverables, timelines, compensation, exclusivity, licensing rights, approvals, disclosure requirements, reporting, and performance incentives early so that both parties understand how success will be measured.
I would review audience intent, landing-page alignment, offer clarity, tracking integrity, calls to action, and whether the content is optimised for the relevant stage of the funnel. I would test changes such as a different message, creator format, destination, or paid retargeting plan before deciding whether to iterate or stop the partnership.
I would involve both teams early to understand the customer problem, feature value, audience, timing, and proof points. From there, I would identify creators whose formats can demonstrate the feature authentically, build a coordinated brief and distribution plan, and share performance learnings that can improve subsequent launches.
About this role.
Creative work rarely moves in a straight line
An idea might begin with an image, become a video, need a soundtrack, then turn into a whole campaign.
That is what Envato is built for.
Envato is an all in one creative toolkit that brings together AI tools and more than 29 million creative assets, from video and images to music, sound, graphics, templates and fonts. We help creative people and teams find, make, refine and connect their work in one place, so they can spend less time jumping between tools and more time bringing ideas to life.
We are looking for a Creator Marketing Lead to help tell that story in the places creative people already spend their time.
What will you work on
Creator partnerships have the potential to become one of Envato’s most valuable growth channels. We are looking for someone to build the program behind that opportunity.
You will lead an always on creator marketing program across YouTube, performance creators and affiliate publishers. You will find the right partners, build relationships that last and create a clear, commercially sound approach to creator activity that can scale.
This is a senior role for someone who understands both sides of the work. You know what makes a strong creator partnership, and you know that the work only becomes valuable when the commercial mechanics are right. You will own the briefs, deals, licensing, attribution and performance reporting that turn great content into an evergreen growth engine.
You will partner most closely with the other teams across Marketing and Product. That means connecting creator activity to feature launches, product stories and the ideas that will matter most to our audience as Envato continues to evolve in an AI led creative world.
You will also bring a more considered approach to how creator content keeps working once it is live. Across paid activity, affiliate channels, search and AI discovery, you will look for ways to get more value from the right work and make better decisions about what to scale, improve or stop.
What we are looking for
You are someone with experience building or scaling creator, affiliate or partner marketing programs in a tech, digital product, marketplace or high growth environments.
You are commercially sharp and know how to negotiate creator agreements that work for everyone involved.
You are comfortable using data to understand what is performing and why, but you do not need a perfect dashboard before making a call. You can spot patterns, form a view and bring people with you.
You are a natural relationship builder who enjoys working with creators, publishers, agencies and internal teams. You are proactive, resourceful and happy building structure where it does not yet exist.
You also use AI tools as part of how you work, whether that is making workflows more efficient, improving how you assess performance or finding smarter ways to scale your program.
If you are excited by the chance to build a creator program around a product that is reshaping how creative work gets made, we would love to hear from you.
Life at Envato
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Customer First, Build our Future, Make it Happen and Embrace Diversity guide everything we do, shaping how we work and grow.
Our benefits include home office, team connection & learning budgets, wellbeing and study support, volunteer leave, generous paid parental leave, access to all our products, and the option to apply to work from another remote location for up to 3 months per year.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
A few things before you apply
We embrace diversity at Envato and what to ensure that everyone who applies for a role with us has an inclusive experience. Hiring for us isn’t a tick box exercise, we want to know what you’re passionate about, what our lived experiences are and what you think you can add to the team.
We’re also big believers in using AI, and that includes how we hire. We may use AI tools to help support our recruitment process, but they don’t replace human judgement. Our people always make the final hiring decisions.
We appreciate the time you’ve taken to apply to Envato and we’re committed to responding to every applicant.
By submitting your application, you agree to our Privacy Policy. We encourage you to read it before applying to understand how we collect, use and handle your personal information.
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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