Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Lead Product Manager – GenAI
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- Remote from
- Australia, New Zealand
- Salary
- Undisclosed
- Department
- Product & Operations
- Employment
- Full Time
- Experience
- Senior
- Published
- Apply before
- 20 Nov 2026
- Listing views
- 25
- Application actions
- 1
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The role, at a glance.
Envato seeks a senior individual-contributor product leader to define and deliver customer-facing generative AI experiences for creative professionals. The role owns product strategy, discovery, roadmaps, launches and iteration, balancing creative quality with model performance, cost, speed and scale. It requires hands-on fluency with generative-media models and APIs, strong commercial judgement, and the ability to prototype concepts using AI tools. The Lead Product Manager will influence global Product, Design, Engineering, external partners and executive stakeholders while using customer insight and experimentation to improve adoption, retention and revenue.
Role DNA
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Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would start with qualitative workflow research across key creator segments, then map high-frequency, high-friction moments where generative capabilities can improve speed or quality. I would validate the opportunity through lightweight prototypes and measurable experiments, assessing customer value alongside model quality, latency, unit cost, legal risk and strategic differentiation.
I assess output in the context of the user's end-to-end job: controllability, consistency, editability, brand or production readiness, time saved and fit with existing tools. I would combine expert creative review with behavioral evidence such as task completion, reuse, retention and willingness to pay.
I would define the user experience threshold and business constraints for each workflow, then test model-routing, tiered quality options, caching and asynchronous generation where appropriate. Decisions should be supported by experiment data that connects technical metrics to conversion, engagement, retention and margin.
I would make the disagreement explicit, align participants on the customer problem and decision criteria, and bring evidence from research, prototypes and commercial analysis. Where uncertainty remains, I would propose a reversible experiment with clear success measures, make a recommendation and communicate the rationale and next steps clearly.
I would learn the existing product, customer segments, technical architecture and GenAI roadmap; meet core Design, Engineering and commercial stakeholders; and review current data and experiments. I would then prioritize a small set of validated opportunities, establish outcome metrics and propose a sequenced roadmap balancing near-term improvements with larger strategic bets.
About this role.
Help shape what creative work with AI looks like next.
Generative AI is changing how creative work gets made. Not just the tools people use, but how they riff from an idea to something finished.
At Envato, we’re building for that shift.
We already help millions of creative professionals find the assets and tools they need to create. Now we’re bringing generative AI deeper into that experience, helping customers generate, edit and customise content as part of their everyday workflows.
We’re looking for a Lead Product Manager, GenAI to help lead where that goes next.
This is a role for someone who is genuinely into this space. You’re using the tools, trying new models, following what’s changing and forming opinions about what is genuinely useful versus what is mostly hype.
And you want the opportunity to turn that curiosity into products used by creative professionals around the world.
What you’ll do
You’ll own the strategy for Envato’s customer facing GenAI experiences, identifying where AI can meaningfully improve creative workflows and taking opportunities from early signals through discovery, launch and iteration.
You’ll spend time understanding how creative professionals actually work, experiment with emerging models and tools yourself, and build a strong point of view about where Envato can create something distinctive.
We want someone who likes making ideas tangible too. That could mean using AI to prototype a concept, vibe coding something quickly or getting hands on with a model to understand what it can really do.
From there, you’ll work closely with Design and Engineering to turn the strongest opportunities into products that balance creative quality and usability with model performance, speed, scale and cost.
What we’re actually looking for
You’re an experienced product leader who has owned strategy and roadmaps for customer facing digital products.
You have deep, hands on fluency in generative AI and generative media. You understand models, APIs and emerging capabilities well enough to work closely with technical teams, and you’re already using AI in your own product work.
You also understand creative people and creative work. Our customers are designers, filmmakers, editors and creators. They care about quality and have a high bar for the tools they use. You need the judgement to understand the difference between an AI output that is technically impressive and one that is genuinely useful in finished professional work.
You’re commercially minded, comfortable using customer insight, data and experimentation to make decisions, and confident connecting product choices to adoption, retention, revenue and cost.
And you can lead through influence. This is a senior individual contributor role working globally across Product, Design, Engineering, external partners and senior leaders, including Executives. You’ll need to communicate clearly, bring people with you and be comfortable making calls when there isn’t an obvious answer.
Why Envato
Because there aren’t many roles where you get to work at the intersection of creative professionals, generative AI and a global product already used at scale.
We’re not interested in adding AI somewhere because we can. We want to work out where it genuinely makes creative work better.
And there is still a lot to figure out. That’s the interesting part.
Life at Envato
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Customer First, Build our Future, Make it Happen and Embrace Diversity guide everything we do, shaping how we work and grow.
Our benefits include home office, team connection & learning budgets, wellbeing and study support, volunteer leave, generous paid parental leave, access to all our products, and the option to apply to work from another remote location for up to 3 months per year.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
A few things before you apply
We embrace diversity at Envato and what to ensure that everyone who applies for a role with us has an inclusive experience. Hiring for us isn’t a tick box exercise, we want to know what you’re passionate about, what our lived experiences are and what you think you can add to the team.
We’re also big believers in using AI, and that includes how we hire. We may use AI tools to help support our recruitment process, but they don’t replace human judgement. Our people always make the final hiring decisions.
We appreciate the time you’ve taken to apply to Envato and we’re committed to responding to every applicant.
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Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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