Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
GTM Systems Lead (Spain)
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- Remote from
- Spain
- Salary
- Undisclosed
- Department
- Product & Operations
- Employment
- Full Time
- Experience
- Senior
- Published
- Apply before
- 24 Nov 2026
- Listing views
- 13
- Application actions
- 1
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The role, at a glance.
Dandy is seeking a GTM Systems Lead to own Salesforce and the broader go-to-market systems stack for European teams. The role translates RevOps and commercial priorities into scalable CRM workflows covering lead routing, pipeline, quoting, approvals, forecasting, and post-sale processes. This hands-on lead will maintain system health, data quality, access controls, releases, and cross-regional standards while prioritizing requests and managing stakeholder expectations. The position also focuses on identifying and implementing AI-powered automations that reduce manual GTM work and support Dandy’s European expansion.
Role DNA
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Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would clarify the desired business outcome, map the current workflow, review relevant data and user behavior, and identify the root cause. I would recommend a system change only when it solves a repeatable, measurable problem; otherwise, I would propose a process adjustment, documentation, or targeted training.
I would document routing criteria by market, segment, language, product, and ownership model; validate data completeness; and build transparent Salesforce assignment rules or automation with clear exception handling. I would monitor routing time, reassignment rates, SLA adherence, and conversion outcomes, then iterate with RevOps and sales leadership.
I would audit automation, fields, objects, integrations, permissions, reports, and unused configuration, then prioritize remediation by business risk and user impact. I would establish architecture standards, change control, documentation, testing practices, and a regular governance cadence to prevent debt from recurring.
AI can help summarize account activity, draft structured CRM updates, classify requests, surface data-quality issues, and automate repetitive workflow steps. I would avoid using it for uncontrolled approvals, sensitive decisions, or outputs that lack reliable data, auditability, and human review.
I would acknowledge the goal behind the request, use data and operational context to explain trade-offs, and offer practical alternatives that address the underlying need. I would make the prioritization criteria explicit and agree on next steps, so the discussion remains focused on business impact rather than simply accepting or rejecting a request.
About this role.
Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.
Location: Spain – Remote
Compensation: €60,000-€70,000
About the Role
Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Dandy is hiring a GTM Systems Lead to join our rapidly growing venture-backed company.
Our GTM Systems team builds and runs the systems behind how Dandy sells, contracts and grows its customers, from lead routing and pipeline through quoting, deal approvals and the post-sale lifecycle. As Business Systems Lead, you’ll lead the team’s coverage for Europe, partnering cross-functionally with Revenue Operations and go-to-market teams to turn business priorities into systems that drive results: more pipeline, more productive sales teams, faster quote-to-contract and cleaner data.
This is a hands-on builder role for someone with strong judgment. You’ll own Salesforce and our broader GTM stack end to end for European teams, know when a request needs a system change and when it’s really a process issue (or not a priority at all), and help shape how we bring AI into our GTM systems.
What You’ll Do
Serve as the primary GTM Systems partner for Revenue Operations and go-to-market teams across Europe, turning business priorities into clear, well-scoped requirements
Design and build scalable solutions in Salesforce and across our GTM stack that improve pipeline generation, sales productivity and quote-to-contract speed
Triage and prioritize incoming requests, separating system issues from process and training issues, and push back when something isn’t the right priority
Keep our Salesforce org healthy as we scale by reducing technical debt and strengthening data quality and access controls
Identify where AI can improve GTM workflows, and help build and scale AI-powered automation that takes manual, repetitive work off our teams
Partner with the global GTM Systems team on cross-regional initiatives and shared standards
Support Dandy’s global expansion as we launch new markets
Own delivery end to end for your region, from build through testing, release and post-launch follow-through
What We’re Looking For
6–9 years in Business Systems, CRM Operations, Sales Operations or RevOps Systems roles
Deep, hands-on Salesforce experience; you can design, build and maintain complex configuration on your own
Experience administering the broader GTM application stack that connects to the CRM
Strong understanding of GTM processes, such as lead management and routing, opportunity management, quoting and approvals, and forecasting
A track record of owning systems end to end in-house at a B2B or SaaS company, with business outcomes you can point to
AI fluency: you use AI tools in your day-to-day work and have a clear point of view on where AI can (and can’t) improve GTM workflows
Experience building AI-powered automations, agents or workflows is a strong plus
Strong judgment and the confidence to push back on stakeholders while keeping relationships strong
Excellent written and verbal communication skills in English, and experience working with global, distributed teams
Comfort navigating ambiguity with an ownership orientation
Req ID: J-1294
For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.
Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers for more!
Data Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our Privacy Policy and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting Privacy Requests.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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