We are seeking a Senior Product Marketing Manager to join our Product Marketing team. This role owns the go-to-market (GTM) strategy for one or more products within the Articulate platform, including the GTM plan against revenue goals and the commercial model behind it.
You will shape messaging, pricing and packaging, use funnel data and AI systems to sharpen the plan, and build the launch foundations for execution. You will partner with product, marketing, sales, customer success, growth, ops, and ecosystem and reseller partners to shape the roadmap and carry recommendations to senior leaders. We are looking for someone who writes the playbook, builds the systems the team runs on, and is accountable for the plan that delivers a revenue goal.
What you’ll own:
- Revenue and GTM plan. Own the GTM plan against the revenue goal for your product(s). Work with Sales and Ops on targets, track progress against them, and decide what to scale, fix, pause or stop as results come in.
Commercial model. Shape the pricing, packaging, and monetization approach for your product(s). Make recommendations and carry them through to a decision with cross-functional partners.
Shared context and systems. Build and maintain the positioning, messaging, and competitive context, plus the skills and workflows, that the PMM team and its AI agents run on.
Funnel data and insights. Own the funnel for your product(s), from first touch through conversion and expansion. Help shape the dashboards and metrics the team relies on, using them to turn insights into GTM strategy and execution.
Field readiness. Act as the voice of product, owning field messaging, FAQs, web content, and live enablement for Sales, Customer Success, and reseller partners.
What you’ll do:
Build positioning, value propositions, and differentiated messaging for the full buying committee, from practitioners and business creators to administrators and IT stakeholders, and hold a high quality bar on what the team ships
Develop deep insight into customers, segments, and target accounts, and use research, usage data, and buying signals to guide GTM plans and the roadmap
Build the launch and campaign foundations (plans, templates, assets, standards) that Growth, Content, and Sales execute from
Work with Product and Engineering on the roadmap, and make the case for what to build next and how it should be priced and packaged
Work with Sales, Customer Success, Legal, and Marketing leadership to reach decisions on commercial strategy that cross teams
Adapt GTM across ecosystem, integration, and reseller partners as revenue channels, including positioning, co-marketing, enablement, and shared account plans
Build with AI every day – create workflows and agents for your own work, and add to the team’s shared context, skills, and agents so everyone’s output improves
Decide what to do yourself, what to delegate, and what to automate
Create internal and field assets, track competitors and market trends, and support events
What you should have:
8+ years of product marketing experience, B2B SaaS preferred
A track record of owning a GTM plan against a revenue goal or other commercial outcome, and making calls on what to scale, fix, or stop based on data
Experience shaping pricing, packaging, and monetization, ideally including usage-based or credit-based models
Hands-on AI proficiency to speed up your work and apply your own judgment to the output
A high-quality bar for excellent storytelling with the ability to turn complex or technical ideas into a clear narrative that stands out
Experience owning a funnel, plus strong comfort with funnel metrics and dashboards used to shape messaging, strategy, and decisions
Experience building a launch or GTM framework from a blank page that others then adopted
Ability to operate in ambiguity, flex across shifting priorities, and execute in adjacent areas like Growth, Ops and even Sales
Experience with ecosystem, integration, or reseller partnerships, ideally as a revenue channel
Proven ability to make strategic recommendations to senior leaders and reach a decision
Strong cross-functional collaboration across product, sales, customer success, growth, operations, legal, and partners
Experience raising the bar for peers through templates, standards, or coaching
Bachelor’s degree, or equivalent experience, MBA preferred
Nice to have: experience with e-learning creation or delivery tools, including Articulate 360
Compensation
The pay range for this position is $129,900 – $172,144 for all US locations. This range represents our good faith expectation of what we reasonably expect to pay for this role based on factors including (but not limited to) skills, experience, training, licensure and certifications, education, and other business and organizational needs.
This position is bonus-eligible. Articulate also offers a robust suite of benefits — visit the website for a full list.
This is a US-based role and can be performed remotely from anywhere within the United States. Occasional travel for company events may be required. Employees must physically reside and work within the US throughout their employment and must immediately notify Articulate of any change of address.
The application window for this position is expected to close 90 days from the original posting date.
Additional Information
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at hr@articulate.com.
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