Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Influencer Marketer
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- Salary
- Undisclosed
- Department
- Marketing & Sales
- Employment
- Full Time
- Experience
- Senior
- Published
- Apply before
- 1 Dec 2026
- Listing views
- 63
- Application actions
- 5
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The role, at a glance.
ElevenLabs is seeking an experienced Influencer Marketer to create and own its creator-marketing program from strategy through measurement. The role covers creator sourcing, deal negotiation, campaign briefs, launch execution, attribution, and ROI-based budget decisions across YouTube, TikTok, Instagram, and X. This is a senior, highly autonomous growth-marketing role requiring proven success building measurable influencer channels from scratch. The successful candidate will work closely with paid marketing, social, product marketing, data, and legal teams while developing scalable operating systems for the program.
Role DNA
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Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would explain the starting point, target audience, creator-selection criteria, initial budget, operating process, and the metrics used to assess impact. I would quantify outcomes such as incremental conversions, revenue, CAC, engagement quality, retention, or the number of scalable creator relationships.
I would combine tracked links and promo codes with qualitative audience fit, historical baselines, lift or holdout studies where possible, branded-search movement, and downstream conversion signals. I would make a decision based on the best available estimate of incremental value rather than relying on vanity metrics alone.
I assess audience relevance, content quality, credibility, engagement authenticity, prior sponsorship performance, brand safety, platform-native execution, and whether the creator can demonstrate the product naturally. I also review audience geography and likely fit with creator, marketer, or developer segments.
I begin with expected reach, audience fit, usage rights, deliverables, and performance history, then choose an appropriate structure such as flat fee, hybrid performance compensation, or an ambassador agreement. Clear deliverables, review milestones, rights terms, and measurement expectations protect both parties and make performance comparable.
I would establish creator segmentation, sourcing pipelines, qualification criteria, rate benchmarks, standardized briefs, contract workflows, campaign calendars, and a reporting dashboard. I would run initial experiments across priority platforms, document learnings, and turn successful approaches into repeatable playbooks.
About this role.
About ElevenLabs
ElevenLabs is an AI research and product company transforming how we interact with technology.
We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses – from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world’s most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We’ve raised $781M in funding and our last valuation was $22B – multiples of 11, always.
We have expanded from voice into three main platforms:
ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.
ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.
ElevenAPI gives developers access to our leading AI audio foundational models.
Everything we do is the result of the creativity and commitment of our team – builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.
How we work
High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.
Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.
AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations.
Excellence everywhere: Everything we do should match the quality of our AI models.
Global team: We prioritize your talent, not your location.
What we offer
Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact – beyond your immediate role and responsibilities.
Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
Annual team offsite: Each year, we bring your entire team together in a new location – past offsites have included Croatia, Italy and Cancún
Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
About the role
ElevenLabs is building the creative suite for the AI generation. Millions of creators and marketers already use our platform to generate speech, music, images, and video — and many of the world’s best creators already talk about our products organically. It’s time to turn that signal into a real program.
We are looking for an Influencer Marketer to build our influencer program from zero to one. You will own the entire channel: strategy, creator sourcing and vetting, deal negotiation, briefs and creative direction, campaign execution around product launches, and measurement. This is not a coordination role — you will be the owner and operator of a channel we believe can become one of our biggest growth levers.
We are looking for the top 1% of people in this industry. The right person has already taken an influencer program from nothing to something — with real numbers to prove it — and wants to do it again with more budget, a better product, and a faster team. You have sharp taste in creators and content, you negotiate deals that work for both sides, and you think about influencer spend the way a performance marketer thinks about paid: in terms of true incremental impact, not vanity metrics.
What you will do
Design and build the ElevenLabs influencer program from the ground up: strategy, creator tiers, budget allocation, and operating playbook
Source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences match our creator, marketer, and developer segments
Negotiate and structure deals — flat-fee integrations, performance hybrids, long-term ambassadorships — and manage creator contracts with Legal
Write briefs that protect brand quality while giving creators room to be authentic, and give fast, decisive feedback on draft content
Plan and execute creator campaigns around product launches, feature releases, and cultural moments across ElevenLabs and ElevenCreative
Own measurement: work with our data team on attribution and incrementality (we already run a halo attribution model), and make continue/pause/scale calls on every creator and agency based on true ROI
Partner with paid marketing on whitelisting and amplifying top creator content, and with social to extend campaign reach
Build repeatable systems — sourcing pipelines, rate benchmarks, brief templates, reporting — so the program scales beyond you
Requirements
A proven track record of building an influencer program from zero to a meaningful, measurable channel — you can walk us through the before and after with real numbers
Experience negotiating and closing creator deals across YouTube, TikTok, Instagram, and/or X, including non-standard structures (performance hybrids, ambassadorships, usage rights)
Fluency in measurement beyond last-click: promo codes, UTMs, lift studies, incrementality, and the judgment to make budget calls when attribution is imperfect
Sharp creator taste — you can tell which creators will move the needle for a product like ours and which will just burn budget
Excellent brief-writing and creative feedback skills; you raise content quality without killing authenticity
Experience managing meaningful budgets and working cross-functionally with paid, social, product marketing, data, and legal
A genuine understanding of the AI and creative tools landscape — you follow the space, use the tools, and have informed opinions about where things are headed
Bonus
Built or scaled an influencer program at a creative tools, AI, or developer-facing company (e.g., Canva, Adobe, Figma, Notion, Runway, or similar)
Managed 7-figure annual creator/sponsorship budgets
Experience on the agency or creator side of the table — you know how the other side negotiates
Built adjacent programs: ambassador, affiliate, or B2B thought-leader partnerships
Multilingual capabilities
Growth potential
We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:
Lead the influencer and creator partnerships function as the program scales, building a team around you
Expand into broader creator/community growth ownership across ElevenLabs brands
Move into growth or brand marketing leadership as the Growth org evolves
Location
This role is remote-first and can be executed from anywhere between the US East Coast and Europe, with the ability to collaborate across EST–CET timezones. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.
#LI-Remote
We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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