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Content & Communications Intern

AI Summary
This internship supports Binance’s localized content, social media, brand, and organic-search activities for the Philippines and wider Southeast Asia. The intern will create and publish content, manage social calendars and community engagement, contribute to SEO, and evaluate campaign performance. Success requires fluent English and Tagalog communication, familiarity with major social platforms, and the ability to turn analytics into content recommendations. The role is fast-paced and highly visible, with work expected to launch in market within days. It is well suited to an early-career marketer with practical content, social, and SEO experience and an interest in crypto or Web3.
Remote from
Philippines
Salary
Undisclosed
Employment
Internship
Experience
Entry-Level, Junior
Published
Apply before
10 Dec 2026
Listing views
43
Application actions
2
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Opportunity details

About this role.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About the Role:

Binance is looking for an intern in the creative, data-driven marketer to own content, brand voice, social media, and organic search across the Philippines and wider SEA. You’ll be the local voice for one of the world’s most recognised crypto brands — shaping how we show up on TikTok, X, and Google in one of our fastest-moving regions, and turning that presence into measurable audience and organic growth. This is a hands-on, high-visibility role with direct regional exposure: your work ships in-market within days, not quarters.

What You’ll Do:

  • Build localized content across social, campaigns, blogs, and marketing collateral — written to land with a PH audience, not translated at it.
  • Own our local social channels (Facebook, X, Instagram, TikTok and beyond) end to end: content calendars, campaigns, community engagement, and trend response.
  • Grow organic search performance through keyword research, on-page optimization, and content that ranks — coordinating with regional SEO teams on strategy.
  • Protect brand consistency, ensuring every asset carries the right message and visual identity across SEA markets.
  • Partner with regional marketing on SEA market campaign execution, branding activities, and product launches.
  • Measure and report on content, social, SEO, and campaign performance — turning the numbers into clear recommendations.

What We’re Looking For:

  • Internship experiences in content marketing, social media, branding, or SEO — agency or in-house.
  • Bilingual English/Tagalog is required to be able to coordinate with overseas partners and stakeholders.
  • Hands-on experience running social platforms for a brand: calendar planning, publishing, and community engagement.
  • Comfort with data: you can read a performance report and decide what to change.

Nice to Haves:

  • Working knowledge of SEO tools and Google Analytics, and what content optimization actually means in practice.
  • Interest in or exposure to crypto, blockchain, or Web3.
  • Prior experience across multiple SEA markets

Why Binance

  • Shape the future of finance
  • Collaborate with world-class talent in a user-centric global organization with a flat structure
  • Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
  • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
  • Competitive salary and company benefits
  • Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

3/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

4/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThe role combines several hands-on marketing disciplines—localized content, social media, SEO, analytics, and brand execution—while requiring bilingual adaptation for a Philippine audience. Its rapid publishing cycles and regional coordination increase execution complexity despite its internship level.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$18,000
US market range (per year)$15k–$22k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary amount is disclosed. The annual cadence is inferred from standard internship compensation conventions; the figures are estimated annual USD equivalents for a content-marketing internship and are not employer-verified.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you adapt a global Binance campaign for a Philippine audience?

I would first clarify the campaign objective, target segment, and required brand messages. Then I would review local audience insights, cultural context, platform behavior, and current trends to tailor the language, creative angle, and channel mix while keeping the core brand message consistent. I would measure engagement, traffic, and conversion signals to refine the localized execution.

Describe how you would build a monthly social-media content calendar.

I would start with campaign priorities, product launches, audience needs, and key local dates. I would map content pillars across education, community, product, and timely trend-led posts, then define formats, owners, publishing dates, approval steps, and success metrics. I would leave capacity for reactive content and review performance weekly to adjust the calendar.

What steps would you take to improve organic search performance for a local content page?

I would identify relevant local search intent through keyword research, assess the existing page and competing results, and improve the title, headings, metadata, internal links, and content depth. I would ensure the writing is useful and natural for the Philippine audience rather than simply inserting keywords. After publishing, I would monitor rankings, impressions, click-through rate, and engagement to guide further changes.

How do you turn a content-performance report into actionable recommendations?

I compare results against the objective and look for patterns by channel, format, topic, audience, and timing. For example, if short educational videos drive strong completion and saves but low clicks, I would preserve the format while improving calls to action and landing-page relevance. I would present concise findings, recommended tests, expected impact, and the metrics used to judge success.

How would you handle a fast-moving social trend that may be relevant to the crypto community?

I would quickly assess relevance, brand fit, audience sensitivity, and any compliance or reputational risks before responding. If it is appropriate, I would propose a simple localized concept, secure the needed approval, and publish on the platforms where the trend is active. I would monitor comments and performance closely, then document learnings for future reactive-content decisions.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
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