Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Field Marketing Manager, Japan
- Remote from
- Japan
- Salary
- JPY 12,000k–15,500k / yr
- Department
- Marketing & Sales
- Employment
- Full Time
- Experience
- Director
- Published
- Apply before
- 10 Dec 2026
- Listing views
- 35
- Application actions
- 1
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About this role.
Get to Know Us
Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find, fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by IT Ops/SecOps teams, consulting pentesters, and MSSPs and MSPs.
We are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners. We’re committed to helping solve our common security problems: ineffective security tools and false positives, resulting in alert fatigue, blind spots, “checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.
What You’ll Do
We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution in Japan.
This is a highly visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution.
The successful candidate will build and execute scalable regional programs that strengthen partner relationships, create demand, support sales priorities, and elevate brand presence across key markets. This role will be supporting both Enterprise and Commercial Sales reps.
Regional Growth Strategy & Execution
Own and execute the integrated marketing plan for Japan, aligned to APJ revenue priorities and sales targets.
Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement.
Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.
Support regional sales teams with campaign strategy, market insights, and program execution.
Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
Drive MDF / co-marketing investment toward measurable pipeline outcomes.
In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
Strengthen relationships with channel sales leaders and partner account teams.
Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams.
Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.
Build quarterly business reviews and performance updates for leadership.
Share best practices across APJ and contribute to scalable regional programs.
What You’ll Bring
6+ years in B2B technology marketing, ideally within Cybersecurity.
Experienced marketing to Japan and the general Asia Pacific region
Strong experience across field marketing + channel/partner marketing + demand generation.
Proven success supporting revenue teams and delivering measurable pipeline growth.
Experience working with indirect routes to market including VARs, distributors, alliances, and service providers.
Strong commercial acumen and ability to prioritise investment by market opportunity.
Comfortable operating in matrixed, fast-growth environments.
Excellent executive communication and stakeholder management skills.
Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24.
Language Skills: Fluent in Japanese and English
What Sets You Apart
Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security.
Experience with ABM strategy and enterprise account engagement.
Compensation and Values
At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.
Depending on experience, the compensation range for this position is: ¥12,000,000 – ¥15,500,000. The exact salary will be determined based on the selected candidate’s qualifications, experience, and relevant skills.
Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
Perks of Horizon3
Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, 20 vacation days, and generous parental leave.
You Belong Here
Horizon3 is not just an equal opportunity employer – we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.
Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth.
We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Application Note
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Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader JPY market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with revenue targets, priority segments, account lists, partner capacity, and historical funnel data. I would then create a quarterly plan that combines localized digital campaigns, executive events, partner-led programs, ABM plays, and clear lead-management workflows, with agreed pipeline and conversion targets for each activity.
I would define expected outcomes before funding the activity, including target accounts, sourced or influenced pipeline, stage progression, conversion rates, and expected ROI. I would review results jointly with the partner, identify where follow-up or messaging needs improvement, and reallocate future MDF toward repeatable high-performing motions.
I would retain the core positioning while adapting proof points, terminology, content formats, partner involvement, and event experiences to local buyer expectations. I would validate messaging with Japanese sales and channel teams, then test engagement and conversion metrics to refine the program.
I would establish shared lead definitions, routing rules, follow-up service-level agreements, and regular funnel reviews. I would use campaign and account engagement data to prioritize leads, identify bottlenecks, and adjust nurture content or sales plays based on conversion performance.
I would present program spend, engagement, marketing-sourced and influenced pipeline, pipeline velocity, conversion by funnel stage, partner contribution, target-account coverage, and ROI. I would also explain key learnings, risks, and the optimization priorities for the following quarter.
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