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EMEA Sales Operations Manager – GTM
- Salary
- GBP 91,400–123,600 / yr
- Department
- Product & Operations
- Employment
- Full Time
- Experience
- Director
- Published
- Apply before
- 11 Dec 2026
- Listing views
- 39
- Application actions
- 1
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About this role.
Role Description
We are looking for a data-driven, systems-thinking Sales Operations Manager to own the operating infrastructure that powers our go-to-market engine. In this highly visible Individual Contributor role, you will serve as the backbone of a regional Sales organization and translate go-to-market strategy into an executable operating model.
You will act as the primary regional business partner for sales executives, supporting all routes to market within the region. You will own or coordinate supporting sales planning, territory and quota execution, forecast interpretation, operational improvements, and translation of strategic priorities into clear execution plans.
You’ll drive process clarity, pipeline health, forecasting hygiene, and cross-functional governance, using AI and automation-enabled workflows to reduce manual reporting effort while maintaining strong human judgment over business recommendations. Your top priority each day will be to ensure excellence in execution and reporting on our regional goals.
Responsibilities
- Own the operating cadence, including territory management, account segmentation, forecasting governance, pipeline inspection, business reviews, and performance visibility, delivering executive-ready insights that drive forecast accuracy, balanced sales coverage, and operational excellence.Partner with regional Sales leaders across all routes to market to improve forecast accuracy, pipeline health, sales coverage, deal quality, and operational execution.
- Work in close partnership with the Chief Business Officer’s organization and the GTM Strategy & Programs team to connect regional Sales Operations to company-wide priorities, provide timely inputs for executive reporting, and ensure consistency across regional and corporate operating cadences.
- Lead end-to-end coverage design, including segmentation, book cutting, territory planning, account assignment, capacity planning, and quota allocation in partnership with Sales Leadership, Compensation, Finance, Systems, and Analytics.
- Own CRM QA and hygiene for the supported region, including SFDC hierarchy management, pipeline quality, process compliance, forecast integrity, deal quality investigations, and exception resolution.
- Partner with leadership on pipeline inspection, forecasting, and opportunity assessment, and build executive-ready reporting, dashboards, MBR/QBR readouts, and business insights that help leaders identify risks and make better decisions.
- Partner with Sales Strategy, Systems, Analytics, Compensation, Finance, and Enablement to automate recurring workflows and continuously improve how the team operates.
- Support organization design, interim coverage plans, role changes, new-hire onboarding, SPIF development and administration, and Channel deal registration as part of the regional operating model.
Requirements
- Proven experience scaling Sales Operations across Europe, supporting a complex, multi-country sales organization with diverse markets, languages, and evolving go-to-market motions.
- Professional working proficiency in English is required as this role regularly collaborates with global teams
- 8+ years of experience in sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 6 years of experience with an advanced degree.
- 4+ years of experience working with executive stakeholders.
- Experience leading territory planning, account segmentation, forecasting, pipeline inspection, and annual sales planning processes.
- Deep understanding of quota planning, sales capacity modeling, and quota governance, with the ability to align quotas to business strategy and commercial objectives.
- Experience using AI, automation, and analytics tools to improve forecasting, pipeline inspection, reporting, and workflow efficiency, with the ability to validate outputs and apply sound business judgment before making recommendations.
- Bachelor’s degree or equivalent practical experience.
- The role can be based in either the UK or Ireland.
Preferred Qualifications
- Experience supporting executive operating cadences (e.g., Weekly Business Reviews, Forecast Calls, Quarterly Business Reviews) for senior sales leadership.
- Experience designing or optimizing territory, account segmentation, or book-of-business models for high-growth SaaS organizations.
- Experience developing quota methodologies, allocating quotas, and partnering with Sales Leadership and Finance to align quotas with territory design, capacity planning, and business objectives.
- Experience supporting multiple sales motions (Direct, Channel, Self-Serve, Enterprise) across global or multi-region organizations.
- Strong proficiency with Salesforce, Tableau, SQL, or similar business intelligence and CRM platforms.
- Experience operating in a high-growth or transformational environment where Sales Operations played a strategic role in scaling the business.
Durable Skills
AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:
- Awareness: Understand yourself and others.
- Judgment: Evaluate information and make decisions in complex situations.
- Adaptability: Learn, adjust, and stay effective through change.
- Connection: Communicate, collaborate, and build trust.
To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.
Compensation
United Kingdom Pay Range
£91,400—£123,600 GBP
Ireland Pay Range
€93.500—€126.500 EUR
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Role DNA
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Core skills
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Sample interview questions
I would first establish consistent opportunity stages, close-date rules, forecast categories, and pipeline inspection routines. I would then analyze historical conversion, slippage, coverage, and commit accuracy by segment, country, and sales motion to identify systematic gaps. Finally, I would combine quantitative signals with structured manager judgment in a recurring forecast cadence and track forecast error over time.
I start with market potential, account segmentation, historical attainment, capacity, and route-to-market coverage. I model alternative territory designs and quota scenarios to balance opportunity, seller workload, and business goals. I validate assumptions with Sales leadership and Finance, document governance rules, and monitor outcomes after implementation so adjustments are evidence-based.
I would define mandatory fields, standardized definitions, validation rules, ownership logic, and exception-management workflows. Dashboards would surface missing data, stale opportunities, inaccurate close dates, duplicate accounts, and hierarchy issues. I would pair controls with regular enablement and leadership accountability so data quality becomes part of operating discipline rather than a one-time cleanup.
I use automation for repeatable work such as data validation, reporting refreshes, workflow routing, and anomaly detection. AI can help summarize trends, identify pipeline risks, and accelerate analysis, but I validate outputs against source data, business context, and stakeholder knowledge. Final recommendations should remain transparent, auditable, and owned by the operations team.
I would present a concise, decision-oriented view of the risk: the size and location of the gap, key drivers, confidence level, expected impact, and recommended actions. I would distinguish facts from assumptions and show the relevant segment, region, and time horizon. I would also define owners, deadlines, and leading indicators to assess whether the mitigation plan is working.
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