Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Senior Manager, Events & Field Marketing
- Remote from
- USA
- Salary
- USD 170k–210k / yr
- Department
- Marketing & Sales
- Employment
- Full Time
- Experience
- Director
- Published
- Apply before
- 11 Dec 2026
- Listing views
- 32
- Application actions
- 1
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About this role.
Company Overview
Deepgram is bringing the world’s most natural interface, voice, to the technology we use every day. Our speech models and real-time infrastructure power AI systems that keep up with the way people actually speak. More than 5,000 organizations run conversational voice AI on Deepgram in production, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Cresta, Granola, and Jack in the Box.
The Deepgram Voice Agent Platform brings together speech-to-text, text-to-speech and speech-to-speech, with voice-native foundation models available through cloud APIs or self-hosted and on-premises deployments. Built for accuracy, low latency and cost efficiency, Deepgram makes high-quality voice experiences practical to build and run at scale. More than 650,000 developers have used Deepgram to process more than 200,000 years of audio. Every day, more of the world’s conversations with AI run on our models.
Operating Principles:
Deepgram is a research company that productizes as fast as possible. Four Operating Principles shape how we think, decide, and work together:
Compress before you communicate. You think it through first, then lead with the bottom line.
Resist entropy. You question what already exists before adding more process or tools.
Solve the category. You fix recurring problems at the source, not one case at a time.
Work at the frontier. You go after problems no one has solved yet.
We look for people who already work this way, and these principles shape how we grow and evaluate our team.
AI-First by Default
We build AI that millions of people talk to, and we run the company the same way. AI is how we centralize work here, and is core to how we operate.
That means more than using the tools. We expect you to:
Build, not just use. Design your own workflows and agents, and use AI to remove whole categories of work instead of doing the same work faster.
Own the output. AI can speed up the work. It doesn’t make anyone less accountable for it. You understand, verify, and stand behind everything you share, including what an agent produces for you.
Spend the time you get back at the frontier. The capacity AI creates goes toward problems no one has solved yet.
Keep pace. Models and tools change every month, and so will your work. You adopt what’s new quickly and drop what no longer earns its place.
We judge AI by what it helps you deliver and whether you stand behind the result, not by how often you use it. In interviews, expect to walk us through a workflow you built and where you drew the line between AI and your own judgment.
Team Overview
Events and field marketing are Deepgram’s largest demand generation investment, and this role owns North America. Reporting to the Director of Demand Gen, you’ll run 20+ trade shows and conferences each year, partner co-hosted programs, and field programs with Sales, splitting your time between flagship brand moments and programs that move target accounts. You’ll help set event strategy with marketing leadership and work closely with regional sales leaders, Product Marketing, alliances, Demand Generation, SDRs, and Marketing Operations. The role starts as a senior individual contributor, with room to grow a team.
Key Goals
Run the North America trade show and sponsorship portfolio end to end, from turnkey kiosks to flagship presences at AWS re:Invent and Dreamforce, including budget, MDF and partner co-op funding, contracts, and vendors.
Help set event strategy, the annual plan, and the calendar for third-party and hosted events with marketing leadership, backed by data on budget, investment tiering, and portfolio mix.
Equip Sales, alliances, and Demand Generation before and after marquee events so they invite the right accounts and turn attendance into pipeline, expansion, and retention.
Keep every event on product messaging and the voice of the customer, timed to product launches and sales priorities.
Design and run field programs with regional sales leaders, such as executive dinners, roadshows, customer events, and account-based plays against named target accounts.
Co-host events with hyperscaler, CCaaS, and voice AI partners like AWS, Twilio, Five9, and NVIDIA, so Deepgram shows up where their customers already are.
Concept and deliver brand activations at competitor-heavy shows, from stadium takeovers to interactive demos and hosted moments.
Close the loop on every program with same-day lead logging, a fast-follow SLA with Sales, clean SDR routing, and a standard post-event scorecard tied to pipeline and cost per opportunity.
Grow Deepgram Speak as a first-party event series and support community programming in our SF and NYC offices.
Minimum Skills, Knowledge & Capabilities
Has run flagship presences at large-scale shows (re:Invent, Dreamforce, or similar) end to end: contracting, booth, logistics, staffing, speakers, and lead capture.
Owns both trade shows and field programs hands-on, and treats regional sales leaders as core partners.
Shapes an annual event plan, not only executes one: makes tiering and portfolio calls with data and can explain what to cut and why.
Ties event and field activity to sourced and influenced pipeline in Salesforce, working with Marketing Ops on campaign setup, attribution, and lead routing.
Analyzes funnel metrics and event ROI, and presents clear recommendations to executive and sales leadership.
Manages program budgets, negotiates vendor contracts, and holds agencies to quality and timelines.
Takes an original creative concept from sketch to a fully produced experience.
Operates AI-native: builds AI and automation workflows that cut manual work in planning, logistics, comms, and reporting, and turns them into playbooks others adopt.
Flags risks and opportunities early and keeps many stakeholders aligned through clear communication.
Preferred Qualifications (nice-to-have, not required)
Typically ~7–10 years in B2B events and/or field marketing, or equivalent demonstrated experience.
Managed a 7-figure annual program budget.
Co-marketed events with hyperscalers (AWS especially) or channel partners, including MDF management.
Hands-on with modern event tech: registration platforms, lead retrieval, meeting booking tools, mobile event apps, and CRM/MAP integrations.
Background at AI, developer tools, API, or infrastructure companies, or familiarity with CX/contact center, healthcare, or fintech buyer communities.
Our Values
Be You — bring your whole self and a different perspective; diverse viewpoints make our products better.
Be Curious — challenge the status quo, keep learning, and ask ‘how might we?’ instead of accepting limits.
Grow Together — push each other to do great work, treat feedback as a gift, and leave the drama out.
Do the Right Thing — act with integrity and candor, assume best intent, choose ethics over expediency.
Think Smart. Act Fast. — weigh the high-leverage options, decide, and move; no analysis paralysis.
Put the Customer First — listen with empathy, understand their goals, and let their success drive ours.
We know the confidence gap and imposter syndrome can get in the way of meeting great candidates — so please don’t hesitate to apply. We’d love to hear from you.
Notice: We’re aware of individuals impersonating Deepgram recruiters. All legitimate Deepgram recruiting communication comes from an @deepgram.com email address. If you’ve received a message claiming to be Deepgram, please forward it to careers@deepgram.com.
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Role DNA
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Pace & Pressure
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5/5Salary analysis
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Core skills
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Sample interview questions
I would begin with revenue priorities, target-account segments, product launches, partner opportunities, and historical pipeline performance. I would tier programs by strategic value, expected audience fit, cost, and measurable pipeline potential, then balance flagship shows with scalable field and partner programs. Each event would have clear investment assumptions, success metrics, owners, and a post-event decision framework.
I would establish campaign structure and attribution rules before launch, connect registrations and leads to Salesforce, and measure sourced and influenced pipeline, opportunity creation, conversion rates, cost per opportunity, and revenue where mature enough. I would also monitor account engagement, meeting quality, follow-up SLA performance, and sales feedback. The resulting scorecard would identify which formats, audiences, and investments should be expanded, redesigned, or stopped.
I would create a joint account plan with regional sales leadership, define priority accounts and meeting goals, and provide outreach sequences, talking points, event-specific value propositions, and clear lead-handling rules. Before the event, I would run enablement sessions and track invitation activity. During and immediately after the event, I would ensure rapid lead capture, routing, follow-up ownership, and daily visibility into progress.
I set clear scopes, milestones, service levels, budget guardrails, and escalation paths before work begins. I evaluate partners on strategic capability, reliability, quality, and total cost rather than price alone, and I negotiate terms that protect flexibility and delivery standards. Throughout execution, I maintain a detailed production plan and regular checkpoints so risks are surfaced early rather than during the event.
I would build an AI-assisted workflow that centralizes event briefs, project timelines, stakeholder updates, vendor information, and post-event reporting. It could draft tailored sales outreach, identify incomplete logistics tasks, summarize daily event feedback, and generate scorecard narratives from validated CRM data. Human owners would review all customer-facing content, financial decisions, and performance conclusions before use.
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