Not all heroes wear capes – but plenty of them use toilet paper
Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!
Funny name, serious business
We are a leading planet-conscious household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2026, we’ve contributed over $20 million AUD to this mission. Basically, we’re really good at making it easy to do good.
We operate scaling businesses in the UK, US, Australia and Canada. Our 250+ people aim to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.
A bit about the role
We’re looking for a Junior Copywriter based remotely in the Philippines to join our creative team and dig into the world of growth and paid advertising. This is a role for someone who loves writing, is curious about what makes an ad actually work and wants to get hands-on with briefs that are driven by real performance data. You’ll be writing scripts and copy for paid social (still and video), collaborating with our local creative strategists and video team, and doing the kind of fast-paced, purposeful work that puts more planet-conscious toilet paper in the world. Which is, it turns out, a great thing to put in the world.
If you worked here this past month here are some things you might have been involved in
- Joining a creative workshop with the AU creative strategist to brainstorm ideas for a new paid video campaign – and walking out with three concepts you’re actually excited to write
- Reviewing performance data on a batch of still ads and rewriting three hooks to test new angles based on what the numbers were telling you
- Writing and submitting five paid social scripts (still and video) hitting the brief deadline with a day to spare
- Attending a prioritisation call to align on which ad concepts to develop next, and flagging a hooky idea you’d been thinking about
- Sitting in on a video review round with the video team, adjusting a script line that wasn’t landing in the edit
Let’s talk about you
You can write.
This sounds obvious, but it matters. You have a feel for language, rhythm and tone – you know when a sentence is working and when it isn’t. You’ve got some real copywriting experience (even if it’s not a lot), and you’re already good at matching your voice to a brand’s. Crucially, you can write with humour and lightness without it feeling forced. Our tone is a lot of fun to write in, but it takes genuine instinct to pull off.
You’re curious about what makes ads work.
You don’t need a deep background in performance marketing – we’ll teach you the things you don’t know. But you need to be genuinely interested in learning. When someone shows you an ad that performed well and explains why, your instinct is to lean in, not tune out. You’re the kind of person who thinks about why something catches your eye, why it works, and what might make it land differently.
You’re fast-paced and collaborative.
This is a hands-on role in a fast-moving team. You’re comfortable working across multiple briefs, responding to feedback quickly, and jumping into a workshop or prioritisation call and actually contributing. You don’t need every detail spelled out before you start, and you communicate proactively when things aren’t clear or capacity is getting tight.
You give a crap.
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence – us too!
Why should you work with us?
First off, as a certified B Corp™, we work to make a difference every day while maintaining the high standards of social and environmental impact. We’re in very good company with other exceptional B Corps around the world.
We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).
Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (over 90%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.
Have you made it this far?
If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though – research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger – and the stronger our team, the closer we are to delivering toilets and clean water for all.
