Digital Marketing Manager Salary in Australia

Digital Marketing Manager roles in Australia offers exciting opportunities in the growing market of Australia. This role blends creative problem-solving with technical skills, providing competitive compensation packages. Professionals in this position can expect to work with cutting-edge tools while developing their expertise and advancing their careers.

Tax rate
Approx. 32%
Demand
Stable
Last updated
12 Feb 2025
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Role overview

Lead digital marketing strategies and campaigns across multiple channels.

Annual Salary – 2025

High accuracy
42 recent reports confirm data accuracy
Β· Upd: 12 Feb 2025
Average Salary $83,900

Junior Level

$50,340 - $67,120

Experience: 0-2 years

Middle Level

$67,120 - $100,680

Experience: 3-5 years

Senior Level

$100,680 - $151,020

Experience: 6+ years

Estimated Take-Home Pay

Expected monthly income after standard tax deductions (approx. 32%)

$4,754


Hourly Rate

$34.29 - $46.39 per hour

Based on 40-hour work week, rates may vary by region and company


Healthcare

Comprehensive medical, dental and vision insurance coverage for you and your family

Approx. $5,873 per year


Annual Bonus Range

Typical performance-based annual bonus range

$8,390 - $12,585


Equity Bonus

Company equity compensation based on local market standards and company policy

Up to $8,390


Total Housing Budget

Recommended monthly spending on rent/mortgage and utilities

Up to $1,400


Retirement Savings Target

Recommended monthly retirement account contribution

$1,000


Recommended Emergency Fund

Financial safety net for unexpected expenses and life events

$20,975 - 41,950


Monthly Savings Targets

Recommended amount to set aside each month for your financial security and future goals

Approx. $2,100

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Education Requirements

Bachelor's in Marketing or related field

Professional Certifications

Google Ads HubSpot Marketing

Training & Development

  • Regular code reviews and feedback sessions
  • Professional development funds for courses and conferences

Required Skills

Core Skills

Digital Marketing Analytics Content Strategy

Trending Skills

Marketing Automation Influencer Marketing

Emerging Skills

AI Marketing Web3 Marketing

Specifics

Work Environment

Remote marketing team

Tools

Analytics CRM Marketing automation

Collaboration

Cross-functional coordination

Time Zones

Campaign schedule dependent

Benefits

Common Benefits

Health Insurance
Paid Time Off
Remote Work Options
Professional Development
Mental Health Support
Flexible Hours
Home Office Allowance

Additional Benefits

Stock Options
Performance Bonuses
Health and Wellness Programs
Home Office Setup
Internet Allowance
Coworking Space Access
Learning & Development Budget
Conference Attendance

Cross-Country Pay Scale

Explore Digital Marketing Manager salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($83,900).

Frequently Asked Questions

What is the average Digital Marketing Manager salary in Australia?

The average salary for a Digital Marketing Manager in Australia is $83,900 per year. Entry-level positions (Junior Level) start at $50,340 - $67,120, while experienced professionals (Senior Level) can earn up to $100,680 - $151,020.

What skills are required for a Digital Marketing Manager role?

Core skills include Digital Marketing, Analytics, Content Strategy. Trending skills are Marketing Automation, Influencer Marketing, while emerging skills focus on AI Marketing, Web3 Marketing.

What is the job market outlook for Digital Marketing Managers?

The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include EdTech, Cybersecurity, Telecommunications, Healthcare, Clean Tech, Data Analytics.

What benefits are typically offered to Digital Marketing Managers in Australia?

Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.

What roles are similar to Digital Marketing Manager?

Similar positions to Digital Marketing Manager include Content Marketing Manager, SEO Manager, Social Media Manager, Growth Marketing Manager. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.

What is the hourly rate for Digital Marketing Managers in Australia?

Based on a standard 40-hour work week, Digital Marketing Managers in Australia typically earn between $34.29 and $46.39 per hour per hour. Rates may vary depending on location, experience level, and specific employer.

What are the core and trending skills for Digital Marketing Managers?

Core skills essential for Digital Marketing Managers include Digital Marketing, Analytics, Content Strategy. The most in-demand trending skills currently are Marketing Automation, Influencer Marketing. Professionals looking to stay competitive should also keep an eye on emerging skills like AI Marketing, Web3 Marketing.

About Salary Data

Our salary data is compiled from trusted sources including:

Additional market insights from:

Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.

Currency rates updated: Feb 24, 2025, 00:02 UTC

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