Marketing Manager

Research audience interests and competitor content to develop campaign concepts, messaging angles, and content priorities across YouTube, social media, email, and web channels. Translate technical product updates into clear, consumer-focused messaging and support campaign initiatives that achieved a 34% conversion rate.

Helped grow The BlockRunner YouTube channel from 8,000 subscribers in 2022 to 31,000 subscribers by shaping video concepts, thumbnails, titles, and content packaging. Use AI tools for research, ideation, drafting, scripting, and workflow automation, including directing AI-video production with Flowith and Seedance 2.0. Manage projects and stakeholders in Notion, Asana, Jira, and Trello.

Develop brand identities, campaign concepts, and social content for small-business clients from initial brief through launch. Write advertising and social copy, create visual assets in Canva, and use engagement signals to refine messaging and content direction.

Build newsletters and email campaigns using beehiiv and Flodesk. Lead client check-ins to review results, share ideas, and plan upcoming marketing work; also built a personal portfolio website using AI-assisted tools.

Led and mentored a five-person specialist team, facilitating weekly planning and cross-team alignment around client priorities. Managed marketing execution and team coordination for automotive-industry client accounts.

Analyzed campaign performance and turned findings into revised offers, messaging, and campaign recommendations. Created marketing collateral, how-to guides, and video tutorials to support sales efforts and customer adoption.

Planned and launched consumer email and SMS campaigns, automated flows, offers, and retention programs for more than 45 automotive client accounts. Managed programs for contact lists ranging from approximately 3,000 to 10,000 people.

Built audience segments and HTML email templates in IBM Acoustic. Ran A/B tests across copy, offers, and send times to improve messaging, targeting, and campaign delivery, while serving as a primary client contact for launches and user training.