Carlos De Lanuza
Carlos De Lanuza

Senior Copywriter & Content Strategist

Open to offers · Member since 26 Oct 2026
Location
Barcelona, Spain
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Contract, Freelance
Experience level
Senior

About

Professional summary

I am a senior copywriter and content strategist with more than 10 years of experience creating SEO content, conversion-focused copy, and editorial campaigns for digital brands. I specialize in making complex topics clear, useful, and commercially effective for both B2B and B2C audiences.

My background spans cryptocurrency, fintech, investing, iGaming, Web3, travel, and digital products. I have written more than 300 articles and refreshed over 100 commercial pages, covering reviews, comparisons, rankings, guides, news, and analytical reporting.

I combine audience research, keyword research, search intent analysis, competitor research, and editorial judgment to create content that serves readers and supports business goals. My work includes website copy, landing pages, sales pages, email sequences, product-led content, and ghostwritten editorial features.

I have worked with brands including ValueWalk, Atomic Wallet, CoinPayments, DappRadar, Find.co, and Webopedia. I am experienced in translating technical subjects such as digital assets, blockchain security, DeFi, regulation, and on-chain data into accessible content.

I use AI-assisted workflows responsibly for research, editing, content QA, and workflow automation. I remain focused on factual accuracy, brand voice, search performance, and high-quality editorial standards.

I work remotely from Barcelona and am comfortable collaborating with distributed teams through clear processes, editorial calendars, documentation, and asynchronous communication.

Skills

27 capabilities

Tech stack & tools

Working toolkit

Collaboration

Communications

Design

Development

Experience

Career history

Crypto & Fintech Editorial Writer Find.co / Webopedia

Researched and wrote news, analytical articles, and explainers covering digital assets, financial regulation, market developments, and emerging technologies.

Evaluated industry claims through source research and market evidence, translating complex topics into accessible and balanced editorial reporting.

Senior SEO & Performance Content Writer ClickOut Media / ValueWalk

Wrote more than 300 articles and updated over 100 existing pages across cryptocurrency, investing, and iGaming. Produced commercial reviews, comparisons, rankings, and performance-oriented editorial content.

Applied keyword research, search intent, SERP analysis, competitor analysis, on-page SEO, internal linking, and WordPress publishing to improve content relevance and search performance.

Product-Led Content Strategist & Writer Atomic Wallet

Created SEO guides and product-focused content related to wallet setup, staking, swaps, and DeFi. Connected user questions and search intent to product features and adoption journeys.

Researched competitors and developed internal linking paths across educational, comparison, and how-to content as part of a concurrent contract engagement.

Web3 Research & Content Writer DappRadar

Translated on-chain metrics and Web3 research into category content, comparative guides, and accessible analysis for a broader audience.

Prepared supporting visuals and published content through WordPress during a project-based engagement.

B2B Copywriter & Social Content Coordinator CoinPayments

Wrote B2B landing pages, website copy, product copy, educational content, and campaign assets for cryptocurrency payment solutions.

Planned and adapted messaging across more than seven social channels, managed editorial calendars, and supported English and Spanish localization and editorial review.

Freelance Copywriter, Content Writer & Ghostwriter Independent

Write SEO articles, website copy, landing pages, editorial features, and ghostwritten content for agencies, publishers, and brands across iGaming, crypto, fintech, travel, and other sectors.

Adapt messaging to client briefs, brand voice, and target audiences while managing research, drafting, editing, and content optimization across ongoing assignments.

Co-Founder & Content Lead MiCripto.com & MiEthereum.com

Co-founded cryptocurrency education sites and led the creation of SEO content, landing pages, lead magnets, and email sequences.

Managed content designed to educate audiences, improve organic visibility, and support conversion across the sites.

Crypto Consultant & Educator Independent

Provided practical guidance to non-technical users on cryptocurrency wallets, blockchain security, and DeFi concepts.

Focused on making digital asset topics more understandable while communicating relevant usage considerations and risks.

Co-Author El Metodo Cripto

Co-authored a Spanish-language introductory book about cryptocurrency investing and associated risks.

Contributed educational material intended to help readers understand foundational cryptocurrency concepts.

Education

Learning history

BIG School

Master's Degree, Artificial Intelligence

Master's Degree in Artificial Intelligence, currently in progress.

Escuela Ivo Fiz

Professional Training, Copywriting, Email Marketing & AI Copywriting

Training in copywriting, email marketing, and AI copywriting.

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