Sales & Marketing Manager

I teach management methods to executives in the food industry.

As a consultant, I have led the setup and daily management of units at the largest outlet mall in South America. I use performance data to manage teams and costs, reducing staff turnover by 70%, extending equipment life, and lowering operational costs.

I also analyze sales and customer data to help client companies understand their buyers, sharpen brand positioning, and plan more effective campaigns.

I led the launch and day-to-day operations of four franchise units, using sales and performance data to guide decisions and increase annual revenue by 87% in seven months.

I negotiated with shopping malls, suppliers, and the franchisor to resolve logistics issues. I also contributed market analysis that supported new products later introduced across the national network.

I analyzed customer acquisition sources to target campaigns, increasing leads by 55% through SEO, email marketing, and paid media. Product launches raised engagement by 60% and conversion rates by 35%, while alignment across brand, sales, and operations increased the qualified pipeline by 38%.

I built KPI-based sales and account-management processes for a technology startup, improving customer retention and increasing annual profit by 44%.

I grew sales with existing and new customers by using customer and sales data to prioritize opportunities. I also managed key relationships that created opportunities for new projects and strategic partnerships.

I developed partnerships between Canadian investment funds and junior mining companies in Minas Gerais, with a focus on the manganese market.

I used market analysis to identify and select target opportunities, and I supported financing efforts for large-scale mining projects. These efforts secured approximately US$75 million in funding.

I developed commercial policies covering people management, commercial planning, and new-product launch planning.

I partnered with HR to recruit and train a sales organization of nine managers and 250 brokers. Individual results increased by approximately 40% while turnover declined.

I created team and individual performance dashboards to support leadership decisions on hiring, training, and commissions. I also established a partnership program with real estate agencies that included sales training and performance-based commissions for partner brokers.

I led sales and marketing expansion into new regions in Brazil and international markets, using market data to identify opportunities in the United States, Canada, and China.

I opened the US and Canadian markets for the company's products, trained the sales team, and managed major accounts with C-level executives in mining, metallurgy, agrochemicals, and food industries.

I also helped raise the investment funds required to establish the company, which launched with approximately US$300 million in assets.

Master's Degree in Management.

Certificate in Strategic Management.

Certificate in Innovation.

Bachelor's Degree in Advertising.