Marketing Project Manager | Digital Marketing & Content Operations

Coordinate English-language Facebook communications and recruitment content for construction roles, aligning messages with registration and screening. Maintain candidate information and application statuses; support CRM and Google Forms/Sheets workflows, document checks, interview scheduling and follow-up communication. Map candidate journeys and handoffs from registration through verification and activation; identify process improvements. Prepare employer-facing workforce updates and B2B materials; research prospective construction clients and hiring needs. Work with the owner to clarify priorities, document requirements and coordinate improvements to marketing and recruitment processes.

Researched target audiences, customer questions, competitors and seasonal topics for a residential renovation and custom sauna business. Developed content plans and wrote English social copy, video scripts and creative briefs; contributed to 50+ published content items documented from Dec 2025 to Feb 2026. Coordinated a six-person marketing department across design, video editing and advertising; managed asset reviews, handoffs, revisions and publishing deadlines. Structured workflows in Notion and reviewed social metrics, campaign information and landing-page behavior using Microsoft Clarity and UTM data. Supported landing-page messaging and content-to-lead journeys. Results included reducing owner involvement in routine marketing operations by about 30%, cutting status meetings from 90 to 45 minutes, improving website signup conversion by 15%, reducing creative-test waste by 20%, and shortening remote-hire onboarding from 3 weeks to 4 days.