I am a paid media specialist with about five years of experience managing high-volume digital advertising campaigns. My expertise includes paid search, lead generation, campaign optimization, budget management, and performance reporting.
I have managed campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Yelp Ads for agency clients. I use data-driven strategies involving keyword research, bid management, ad copy optimization, audience targeting, and landing page alignment.
In my work with dental industry clients, I have managed more than 60 Google Ads campaigns and reduced cost per lead by 30–50%. I have also increased lead volume through close collaboration with design and content teams.
At RYNO Strategic Solutions, I managed over 65 multi-channel campaigns in a fully remote environment. I helped increase conversion rates by 2.5 times within 90 days and reduced cost per conversion by 60% through strategic campaign improvements.
I am organized and detail-oriented in campaign operations, managing monthly ad budgets ranging from $600 to $18,000 per account. I regularly prepare actionable Excel reports and communicate performance insights to account managers and cross-functional stakeholders.
I work effectively with account management, design, and content teams to align campaign goals, improve workflows, and deliver measurable business results.
