Growth Marketing Lead

I own the end-to-end global growth strategy, market positioning, and inbound demand-generation engine for enterprise B2B SaaS products including Startup Academy, Mentorship Marketplace, and Venture Valuation Tool.

I architect and optimise scalable growth engines across web and mobile properties for founders, investors, and ecosystem builders across AMEA, North America, Europe, and LATAM. My work has driven more than EUR 40M across premium paid products, increased free-tool active users by more than 300% in the first year, increased qualified applications by 150% year over year, and increased investor subscriptions by 89% year over year.

I led growth marketing strategy for a crypto fintech startup offering global payments, using ASO, SEO, email automation, social media, and community-driven marketing for crypto-native and digital-nomad audiences across EMEA and North America, with a focus on Nigeria.

I developed and executed an organic acquisition strategy without an advertising budget. In two months, this generated 4,193 app installs, 9,266 new user accounts across web, Android, and iOS, 957 reactivated users, a fivefold increase in KYC completions and repeat transactions, more than 800% SEO traffic growth, and an average 1.5 ASO ranking on Google Play and Apple App Store.

I led end-to-end app marketing strategy for Nomba mobile apps in close partnership with product and engineering teams. I implemented and optimised mobile attribution with AppsFlyer to improve install-to-account attribution across paid, out-of-home, and experiential channels.

I managed high six-figure monthly media budgets across Meta, Google, Apple, Twitter, and Snapchat Ads for installs, reactivation, and value-based optimisation. Within six months, campaigns delivered 503,862 app installs, 123,800 personal accounts, 50,471 business accounts, 34,809 reactivated dormant users, and 4.2x ROAS. I also led ASO efforts and built cohort-based dashboards for CAC, LTV, retention, and reactivation.

I led end-to-end acquisition, lifecycle retention, and inbound conversion strategy across the company’s mobile and desktop commerce platforms. My channel mix included SEM, SEO, and paid media.

I audited and optimised landing pages and transactional funnels for paid traffic, using structured A/B testing to reduce onboarding friction. I also managed growth frameworks aligned with subscription models and recurring purchase behaviour to increase lifetime value.

I scaled digital customer acquisition to an average of 15,000 monthly active users through mobile-first paid campaigns, expanding the digital player base and contributing to more than USD 38M in annual recurring revenue.

I increased player lifetime value and deposit frequency through cohort-based behavioural analysis and automated lifecycle email and SMS re-engagement triggers. I built multi-channel acquisition and retention systems combining SEO, out-of-home media, paid media, and community marketing, while analysing competitor positioning and acquisition loops.