Digital Marketing Analyst

Executed and closely monitored digital marketing campaigns across Google Ads and programmatic advertising platforms, ensuring alignment with strategic marketing goals. Analyzed impressions, clicks, CTR, CPC, CPM, conversions, CPA, and ROAS to generate actionable performance insights.

Conducted keyword research, audience segmentation, competitor analysis, and budget optimization to improve campaign targeting and effectiveness. Evaluated ad creatives, targeting strategies, and landing-page performance through A/B testing, and delivered recommendations that improved engagement, conversions, marketing efficiency, and ROAS.

Collaborated with marketing, creative, and analytics teams to support campaign execution and reporting. Used Google Analytics, Google Tag Manager, and social listening tools to monitor user behavior, brand sentiment, campaign trends, and optimization opportunities.

Managed daily administrative operations, merchant promotion strategies, and high-value partner account relationships to support smooth affiliate program execution. Organized and approved promotional campaigns while maintaining brand consistency and strategic alignment.

Monitored website traffic, bounce rates, and user-flow metrics using Google Analytics, recommending content changes to improve user engagement. Assisted with setup, monitoring, and analysis of Google Ads paid-search campaigns and promotional banners to increase merchant visibility and acquisition.

Collaborated with Sales, Technology, Content, and SEO teams to improve keyword relevancy, on-page SEO, banner creatives, and backlink initiatives. Built and maintained an affiliate marketing dashboard to track KPIs, analyze campaign trends, and optimize engagement and conversions.

Received hands-on training in digital marketing and affiliate network operations, with a focus on analyzing user and merchant acquisition trends to identify growth opportunities. Supported data-driven campaign monitoring and reporting activities.

Coordinated client requirement gathering and conducted structured knowledge-transfer sessions for newly onboarded marketing personnel, supporting efficient team integration. Assisted with campaign performance audits, merchant listing quality assurance, and promotional banner placements to maximize CTR and user engagement.

Completed Bachelor of Pharmacy studies in Warangal.

Completed Intermediate education in Bi.P.C in Warangal.

Completed Secondary School Certificate education in Warangal.