Product Designer

Led end-to-end UI/UX design and launch of a B2B portal for a major European agricultural spare-parts manufacturer. Made product decisions and created wireframes, user flows, and interfaces for an MVP delivered in four months; the solution tripled order-cycle speed and reduced manual workload by 66%.

Led client-facing design initiatives, including UI/UX work for the Snow Queen retail brand. Redesigned and optimized its corporate website as a lead-generation channel, improving user journeys and landing pages to increase MQL conversion from 0.03% to 1–1.2%.

Created a modular article template and content design system for a corporate website. Standardized layouts reduced article assembly time from 60 minutes to 10 minutes, enabling faster content production at scale.

Designed intuitive mobile game interfaces and onboarding flows to create a seamless player experience and support retention. Contributed UI/UX design to Witch Tile Match and Merge Detective Story mobile game projects.

Worked closely with developers and artists to validate design feasibility and improve the design-to-development handoff process. Reduced release time to market by 30%.

Implemented a unified task-management system covering planning, communication, and documentation. Increased process transparency and improved delivery tracking across the team.

Led a cross-functional creative team of artists, animators, developers, and marketers to produce visual assets and advertising creatives. Optimized design concepts to increase CTI conversion by 30%.

Implemented data-driven creative testing using user-behavior and engagement analysis. Scaled successful visual solutions, increasing CTR by 25% and reducing CPI by 18%.

Accelerated campaign delivery by 60% through live design approvals and a faster idea-to-launch workflow, improving responsiveness to market needs.

Bachelor's degree in Applied Informatics.