I am a commercial and growth executive with more than 20 years of experience building businesses, developing markets, and driving profitable growth across Latin America. My background spans technology, payments, e-commerce, data security, retail, consumer goods, food and beverage, and distribution.
I specialize in enterprise sales, strategic partnerships, business development, go-to-market strategy, market expansion, and key account management. I combine strategic leadership with a hands-on commercial approach, from demand generation and hunting to C-level negotiations, closing, onboarding, upselling, and cross-selling.
I have led regional revenue, sales, customer success, marketing, and commercial organizations, building predictable pipelines, forecasting processes, account segmentation, and growth strategies. I work closely with Operations, Supply, and Finance to align commercial execution with profitability and sustainable expansion.
Throughout my career, I have delivered 146% sales quota attainment, 137% sales growth, 196% gross profit growth, and an EBITDA turnaround from -5% to +14%. I have also launched businesses, entered new markets, created commercial models, and strengthened channel and ecosystem partnerships across LATAM.
I am experienced in leading multidisciplinary teams and developing long-term relationships with enterprise clients, strategic partners, retailers, distributors, fintechs, and technology ecosystems. I am currently pursuing a Master's Degree in Digital Marketing and continue building expertise in growth, security awareness, and commercial transformation.
