I am a business-impact-focused Product Designer with more than seven years of experience creating digital products for fintech, startups, marketplaces, and financial services across Latin America.
I specialize in reducing user friction and improving experiences in ways that support measurable business outcomes, including product adoption, conversion, NPS, and lower incoming support contacts.
I work closely with product and engineering teams to simplify complex journeys and transform business challenges into clear, testable hypotheses. My approach combines product thinking, user-centered design, and data-informed decision-making.
My experience includes generative and evaluative user research, usability testing, heuristic analysis, user flows, wireframing, prototyping, information architecture, and design systems.
I have worked on seller billing, invoicing, digital credit and debit cards, banking deposits, customer-facing services, and conversion-focused landing pages. I am also experienced in balancing business and user needs as a Product Owner.
I am a native Spanish speaker with intermediate English proficiency and a strong commitment to accessible, intuitive, and high-value digital experiences.
I designed Mercado Libre's seller billing product, conducting user research and creating user flows, wireframes, and prototypes for features tied to business metrics such as incoming support contacts, NPS, adoption, and conversion.
I also contributed to the free Invoice Creator for sellers, a product used to issue invoices for marketplace sales. I participated in redesigning its main section and product entry points.
I led the user experience design for the Digital Credit Card product, producing user flows and wireframes and conducting generative research, heuristic analysis, and usability testing.
I was also responsible for research supporting the new Digital Debit Card product, including benchmarking and MVP analysis.
I designed user experiences for banking initiatives through user flows, wireframes, generative research, and heuristic analysis. I was responsible for initiatives in the Deposits area, including savings accounts, debit cards, and checking accounts.
As Product Owner, I gathered business requirements, balanced business and user needs, defined MVPs, wrote user stories, and validated product adoption after production releases. I led three customer-facing service projects that had been paused for two years.
I conducted generative research, including interviews, surveys, and behavioral analysis, as well as evaluative research through usability testing, heuristic evaluations, and metrics analysis with users and stakeholders.
I created the company value proposition using the Business Model Canvas and documented the design system using the Atomic Design methodology.
I created conversion-focused landing pages that balanced visual appeal with functional business goals for brands including Profamilia, Smart Laboratories, Sp pro, and Naylen.
I designed user flows, information architecture, wireframes, and high-fidelity prototypes for digital experiences.
Accessibility, UX Design
Professional course in accessibility.
Innovation and Product Creation, Product Design
Professional course in innovation and product creation.
Data-Driven Design, UX Design
Course in progress focused on data-driven design.
Advanced Figma, UX/UI Design
Advanced Figma course.
Figma, UX/UI Design
Figma course.
Become a UX Designer from Scratch, UX Design
UX design course.
Design Thinking: The Beginner's Guide, Design Thinking
Design thinking course.
UX Design: The Beginner's Guide, UX Design
UX design course.
UX/UI Design & Front-End Development, UX/UI Design and Front-End Development
Professional training in UX/UI design and front-end development.
Diploma in Full Stack Development, Full Stack Development
Diploma in full stack development.
Bachelor's Degree, Graphic Design
Bachelor's degree in Graphic Design.
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