Marketing & Brand Strategy Lead | Business Growth | Integrated Marketing & Communications

I lead brand strategy planning and execution, ensuring that brand initiatives align with business objectives. I support the creative development of marketing campaigns and coordinate with communications, digital, and cross-functional teams to ensure consistent execution across touchpoints.

I analyze market research, identify opportunities and risks, monitor brand perception, and track KPIs for brand initiatives. I led the development and implementation of new brand guidelines aligned with the brand DNA strategy and developed high-social-impact campaigns that increased positive sentiment and engagement by 10%.

I developed and executed business strategies to support agency growth and profitability across Peru and Chile. I oversaw day-to-day agency operations, including project management, workflow optimization, campaign execution, client acquisition, and client retention.

I supervised internal teams, evaluated campaign and operational performance, and improved project-management processes through agile practices. I developed high-value client opportunities that generated more than 25% net profitability for the agency.

I led the accounts team and developed brand strategies for client portfolios. I managed client communications and coordinated workflows between clients and internal teams.

I supervised process efficiency, anticipated client and internal team needs, resolved operational issues, and maintained quality control of campaign deliverables.

I led marketing projects, the annual marketing plan, and department budget. I supervised omnichannel brand communication campaigns, developed PR strategies, and managed digital strategies for integrated 360-degree campaigns.

I was responsible for sales projections, promotion-results analysis, commercial strategies for sellers, and the conceptualization and execution of events. I also led the implementation of brand and commercial initiatives across multiple channels.

I developed and implemented brand strategy, the Claro Club loyalty program, and corporate communication initiatives. I led omnichannel 360-degree brand image campaigns, reviewed media mixes, analyzed post-campaign performance, and developed digital strategies using KPI and data analysis.

I helped implement the new Claro Club identity, reaching 97% of the 2020 new-user target, and supported the brand umbrella implementation that increased TOP by 4%. I also developed visual identity initiatives for Claro and its sub-products, contributed to online and offline pandemic communications, and received Effie Bronze Awards in 2020 and 2023.

I ensured client objectives were met through the development of communication strategies and coordinated campaign execution with internal teams. I maintained close client relationships and translated business needs into strategic communication plans.

I reviewed media strategies, monitored campaign activity, and developed performance and results reports to support client decision-making.

I led the development and implementation of omnichannel projects and managed online and offline media planning based on assigned client budgets. I was accountable for campaign reporting and the analysis of results.

I planned a new brand strategy for Danlac. My work contributed to an Effie Gold Award for Danlac and an Effie Bronze Award for ArtiCreativo.

I led client projects focused on sustainable product strategies and integrated 360-degree communication campaigns across ATL, BTL, and digital channels. I coordinated project development and communication deliverables for the client portfolio.

I conducted research and benchmarking to identify strategic opportunities and support the development of effective brand and campaign recommendations.

I supported the development of new products for the Canbo, Ricocan, and Ricocat product lines. I coordinated marketing activities to support product launches and commercial objectives.

I supervised the development of point-of-purchase materials, events, and sponsorships in Lima and other regions. I also developed and implemented training programs for sales personnel.

Bachelor's degree in Business Administration with a specialization in advertising and marketing.

Marketing studies.

Completed specialization courses in Growth Marketing and Customer Experience.

Completed a Digital Marketing specialization.