E-commerce PPC Specialist

I am an E-commerce PPC Specialist with over four years of experience managing and scaling paid advertising campaigns for the US market. I specialize in Google Ads, Microsoft Advertising, and Meta Ads, with a strong focus on e-commerce growth and performance optimization.

I currently manage approximately $450K in monthly advertising spend across more than 10,000 SKUs. My experience includes building and optimizing Brand and Non-Brand Search, Shopping, and Performance Max campaigns for high-value products with an average selling price of around $4,000.

I use structured campaign architecture, keyword research, search-term analysis, negative keyword management, bidding strategies, budget pacing, and conversion optimization to improve advertising outcomes. I am comfortable applying N-Gram analysis, term clustering, and TF-IDF methods to identify scalable optimization opportunities.

I have experience troubleshooting Google Merchant Center product feeds, GA4 and GTM tracking setups, and conversion tracking issues. I also work on product segmentation, listing optimization, landing page optimization, CRO, A/B testing, and performance reporting.

I bring an analytical, ownership-driven approach to paid media management. I enjoy collaborating cross-functionally, using AI-assisted analysis to support decision-making, and developing campaign strategies that improve ROAS, revenue, conversion rate, and advertising efficiency.