I am a Marketing Manager with over six years of experience in B2B, digital, brand, growth, client servicing, and sales-focused marketing. I develop integrated campaigns that build brand awareness, generate qualified leads, and support measurable business growth.
I have experience supporting SaaS, loyalty management, coupon management, and WhatsApp marketing automation platforms. My work spans customer acquisition, lifecycle marketing, customer onboarding, feature adoption, retention, and performance reporting.
I create and manage multichannel marketing initiatives across paid media, SEO, social media, email, WhatsApp, landing pages, content, and sales enablement materials. I use audience segmentation, CRM automation, lead nurturing, and conversion-focused content to improve campaign outcomes.
I have led a team of three across UK and European markets and collaborated closely with sales, product, technology, customer success, and development teams. I am comfortable translating business requirements into effective campaigns, reporting workflows, and customer journeys.
I have delivered strong results for B2B, real estate, engineering, and SaaS clients, including lead generation, improved social engagement, lower cost per lead, and high return on ad spend. I combine strategic planning, budget management, analytics, and hands-on campaign execution to achieve business goals.
Led regional marketing across UK and European markets while managing a team of three. Aligned brand awareness, lead generation, and customer engagement initiatives with sales priorities.
Managed website and e-commerce content, SEO, product landing pages, chatbot monitoring, LinkedIn content, email campaigns, brochures, and sales collateral. Tracked campaign KPIs and lead conversion through dashboards while coordinating CRM automation and lead-nurturing workflows.
Developed targeted B2B campaigns for procurement heads, contractors, and project managers. Increased inbound LinkedIn engagement by 45% within three months and generated more than 30 RFQs in two months through social and event-related ADIPEC 2024 campaigns.
Created segmented Brevo email campaigns and automated follow-ups that achieved a 28% open rate and 12% click-through rate. Developed SEO service pages, case studies, and conversion-focused calls to action.
Supported customer onboarding, feature adoption, and retention for a loyalty and coupon management platform and a WhatsApp marketing automation tool.
Supported WhatsApp loyalty and lead-generation campaigns, including a campaign that generated more than 400 leads in 40 days. Helped increase coupon redemption rates by 35% and collaborated with IT, product, technology, and customer success teams on requirements, user stories, testing, and reporting.
Planned digital campaigns, audience segmentation, brand messaging, and lead-generation initiatives for Dubai clients through an agency offering SaaS-based tools and advertising services.
Managed marketing budgets and performance analysis in alignment with client goals and ROI priorities. Managed landing pages and conversion-focused content while coordinating with development teams to improve user journeys.
Managed client communication and campaign coordination for more than 20 international clients across the UK, UAE, and Malaysia, including B2B and real estate accounts.
Developed integrated social media, content, and SEO plans and produced weekly and monthly performance reports for campaign optimization. Increased social media engagement for Jingls by 60% in three months through targeted content and campaign activity.
Acquired 20 new clients through referrals during the first quarter while supporting sales and administrative operations.
Supported social media promotion, community engagement, occupancy management, and client enquiry management.
Bachelor of Science, Visual Communication
Bachelor of Science in Visual Communication.
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