Marketing, Communications and Operations Leader

Led integrated national marketing for a B2B corporate legal and compliance services organization, coordinating brand, content, email, customer communications, product launches, and sales enablement.

Managed an approximately $800K annual marketing budget, a four-person team, external partners, and more than 30 annual client events. Partnered with Sales, Product, Operations, and IT on campaign strategy, go-to-market messaging, webinars, CRM nurture programs, and reporting using Salesforce and Account Engagement (Pardot).

Improved marketing operations through repeatable planning, creative briefs, content standards, workflows, and performance reporting. Contributed marketing-qualified-lead conversation flows for AI-enabled chatbots.

Built and led marketing for a multi-state physician-led healthcare organization, overseeing patient and provider communications, brand strategy, acquisition programs, and digital customer experience.

Directed SEO, web, content, and conversion initiatives that contributed to more than 1.8 million platform users and more than 2,255% website traffic growth over 24 months. Managed internal contributors and external PR, creative, and advertising partners while delivering clear, compliant healthcare messaging with clinical and executive leadership.

Developed positioning, integrated communications, go-to-market content, and sales collateral for regulated B2B and B2C financial technology products.

Partnered with Sales and Product teams to support product messaging and market-facing communications.

Led healthcare content strategy, SEO, patient education, and conversion-focused digital journeys.

Helped increase monthly website traffic from approximately 200,000 to more than 500,000 and expanded qualified daily inquiries from roughly 70 to more than 400 through audience-focused content, organic search improvements, and landing-page optimization.

Founded and operated an international marketing consultancy serving more than 30 clients, including global brands. Worked alongside corporate employment through January 2013 and full-time from January 2013 through May 2020.

Advised business owners and executive teams on marketing plans, brand development, websites, SEO, paid and organic social media, email, content, lead generation, and customer engagement. Coordinated designers, developers, writers, and specialists across project scope, schedules, budgets, creative production, and client communications.

Built long-term client relationships through clear plans, honest advice, and responsive delivery; most clients remained for three or more years, with several relationships lasting six to ten years.

Directed consumer wellness brand communications, product launches, digital campaigns, and field sales enablement for a network of more than 15,000 representatives.

Produced large-scale conferences and brand activations for more than 1,500 attendees, coordinating teams, suppliers, speakers, creative assets, and event budgets exceeding $300K.

Developed healthcare technology communications and educational content for provider and patient audiences.

Explained electronic health records, health information exchange, and interoperability through accessible communications and educational materials.

Coordinated professional quality-assurance programs, regulated communications, educational resources, logistics, and stakeholder support for Ontario pharmacy professionals.

Supported program delivery and communications in a regulated professional environment.

Records Information Management Certificate completed with 87% academic achievement.

Completed the Maximize Productivity with AI Tools Certificate.