I am a Digital Marketing and Communications professional with more than 10 years of experience supporting international organizations, including BASF and the European Molecular Biology Laboratory (EMBL). I specialize in corporate communications, digital marketing, content development, and event coordination.
I have planned and delivered regional communication initiatives across Mexico, Central America, the Caribbean, and Germany. My work includes creating digital strategies, coordinating campaigns, managing websites and social media channels, and ensuring consistent corporate and brand messaging.
I bring hands-on experience in organizing trade fairs, corporate events, employee engagement initiatives, institutional visits, and outreach activities. I work closely with internal stakeholders, external agencies, vendors, researchers, and leadership teams to deliver clear communications and well-coordinated projects.
I have built and managed social media communities, including launching BASF regional Instagram and X channels and growing audiences to thousands of followers. I also create content calendars, visual assets, copy, website updates, intranet content, and campaign materials in English and Spanish.
I am currently based in Frankfurt am Main, Germany, and hold a German Opportunity Card. I am seeking opportunities where I can contribute my international communications, digital marketing, event management, and cross-functional coordination experience.
Develop go-to-market communications and digital marketing strategies for the launch of a mobile application in Germany.
Create social media strategies, content pillars, editorial calendars, and visual content assets using Canva and AI-supported tools.
Created, published, and maintained English and Spanish website content, ensuring institutional information was accurate, accessible, and audience-appropriate. Coordinated intranet content and supported employee-facing communications with internal communications colleagues.
Collaborated with researchers and international stakeholders to translate scientific and institutional topics into clear communications. Supported institutional visits, outreach activities, events, leadership communications, and media-related materials.
Developed and adapted corporate communications and digital content for audiences across Mexico, Central America, and the Caribbean, maintaining alignment with regional and global brand messaging. Managed website updates, regional news, and content published through BASF's global LinkedIn account.
Launched and managed regional Instagram and X channels, growing communities to more than 4,000 Instagram followers and approximately 6,000 X followers. Coordinated agencies, internal stakeholders, corporate events, trade fairs, customer activities, employee engagement campaigns, and sustainability communications initiatives.
Prepared press releases, corporate publications, and communication materials supporting agricultural business and promotional initiatives.
Supported the planning and coordination of client events, annual conventions, trade fairs, and internal and external communication activities in collaboration with internal teams and external suppliers.
Coordinated media planning and media buying activities for campaigns involving brands including Nestlé, Coca-Cola, and Mattel.
Monitored campaign performance and supported campaign reporting, follow-up, and coordination activities.
M.Sc., Advertising Account Management – Strategic Innovation in Marketing and Advertising
B.Sc., Communications
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