Content Marketing Manager

- Managed content creation among 4 businesses pillars to deliver on 11 social media accounts with a 6% average organic engagement rate
- 30% Linkedin audience increase YoY
- Leveraged Marketo to deliver client email marketing campaigns with a 13% click-to-open rate
- Made SEO and web content adjustments to increase leads by 20%
- Established brand voice and managed consistency among deliverables
- Edited and published research blogs and product pages through WordPress
- Cross functional work to develop and support sales decks

- Developed data-driven content strategies and tracked growth metrics
- Created and planned 3 months of social content resulting in 8% engagement rate and 15% audience increase
- Established tone of voice for client start-up brands

- Planned social posts for all channels while aligning content to support overarching brand campaign calendar and platform optimization
- Reported social analytics weekly and quarterly
- Increased Pinterest monthly viewership by 700% YoY
- Developed a micro-influencer community that supported the success of multiple e-commerce marketing programs including referrals and UGC
- Maintained a follower growth of 1k WoW on Instagram