Copywriter

• Collaborate closely with various teams such as design, production, and sales to ensure projects meet objectives
•Adapt language to align with brand ethos, across a broad portfolio of brands
•Produce and is accountable for the final development of creative assets and ensure accuracy, attention to detail, and grammatical excellence
•Craft and deliver brand-aligned copy for email, websites, and more
•Incorporate SEO keywords and research to create high-quality copy

•Wrote, edited, and proofread copy for catalogs, brochures, websites, emails, and more
•Was in charge of communicating with magazines + publications to release content
•Managed SNS content and uploads (Instagram + Linkedin)
•Assisted HR by using Constant Contact to create internal newsletters to send out company-wide
•Increased followers by 75% on Instagram and 40% on Linkedin

n this position, I drove overall marketing and copywriting functions, as well as devising effective and compelling communications to fortify brand position. I identified needs and patterns pertaining to the target audience by conducting in-depth online research. I developed engaging content for multiple product categories, including, apparel, home, pets, home improvement, toys, and gardening for Amazon and Walmart sites. My key accomplishments during this position include:
•Developed 10,000+ product descriptions; Created original concepts and wrote effective copy to aid effective and compelling brand communication.

Worked with the Copy team to create innovative copy for Paid Social Ads for QVC & HSN.