Product Manager

● Managed our HCP website overhaul - UX update to simplify/improve user experience while driving brand loyalty
● Partnered with commercial excellence team to lead voice of customer market research and obtain valuable insights
to develop our go-to market strategy
● Spearheaded the Xarelto HCP sample management strategy on behalf of entire brand team, monitored trends and
identified areas for improvement

Skills: Project Management · Search Engine Optimization (SEO) · Website Updating · Samples · Marketing Management · Internal Communications · Marketing Communications

● Oversaw budget of $15MM for patient facing materials and tactics; executed strategies to ensure continuous
revenue growth of Xarelto
● Produced and launched materials to educate patients through implementation of cutting-edge marketing
strategies, targeted messaging, and print/digital campaigns
● Partnered with regulatory, compliance, legal, medical and external vendors to optimize efficiencies while ensuring
company standards and vision were executed consistently and compliantly across all channels and assets

Skills: Project Management · Budgeting · Marketing Strategy · Digital Marketing · Market Research · Product Marketing · Online Marketing · Email Marketing · Marketing Management · Internal Communications · Program Management · Social Media Marketing · Marketing · Communication

● Orchestrated the operations of an internal patient affordability program “Janssen Select” worth $40MM
● Strengthened program credibility by obtaining/promoting compelling testimonials from Janssen Select users,
specifically addressing hesitancy of Medicare Part D patients
● Conceptualized and launched an on-demand webinar professional promotional strategy during pandemic, which
increased health care providers’ product messaging and program enrollments

Skills: Operations Management · Cross-team Collaboration · Agency Relationship Management · Project Management · Marketing Communications

● Managed daily operations for prestige e-commerce beauty brand Neostrata; enhanced online graphics and content
to boost retail performance
● Externally partnered with Amazon’s team to develop online retail strategy and organize digital campaigns with SEO,
SEM, ad words, affiliate marketing, and analytics to increase sales
● Developed inventory reporting and launched 20 Amazon Vine campaigns; first year sales were forecasted to
generate $2.2MM of revenue● Managed daily operations for prestige e-commerce beauty brand Neostrata; enhanced online graphics and content to boost retail performance ● Externally partnered with Amazon’s team to develop online retail strategy and organize digital campaigns with SEO, SEM, ad words, affiliate marketing, and analytics to increase sales ● Developed inventory reporting and launched 20 Amazon Vine campaigns; first year sales were forecasted to generate $2.2MM of revenue

Skills: Vendor Managed Inventory · Amazon Web Services (AWS) · Reporting · Graphics

● Built the medical affairs departments’ KOL engagement and congress strategy from the ground up
● Partnered cross-functionally with key stakeholders to streamline efforts between medical affairs, commercial,
communications, KOLs, and C-level executives
● Defined project processes, systems, and budgets; organized advisory boards, clinical trial milestones and
communicated outwardly to department
● Revamped the medical affairs continuing medical education (CME) grant strategy● Built the medical affairs departments’ KOL engagement and congress strategy from the ground up ● Partnered cross-functionally with key stakeholders to streamline efforts between medical affairs, commercial, communications, KOLs, and C-level executives ● Defined project processes, systems, and budgets; organized advisory boards, clinical trial milestones and communicated outwardly to department ● Revamped the medical affairs continuing medical education (CME) grant strategy

Skills: Conventions · C-Level Executive Support · KOL Management · Continuing Medical Education (CME) · Project Management · Business Process Improvement