Writer, Creative Strategist

Creative Consulting, Creative Strategy, Influencer Strategy, Creative Ideation, Social Media Consulting, Copywriting, Copyediting

Crafted first national campaign, "Begin Within" + omnichannel copywriting support & brand education

Drove category share growth and search visibility by 65% via website SEO enhancement + blog and newsletter implementation (Google Analytics & SEMrush); wrote scripts and content for social

Managed and collaborated with the team responsible for the creation of advertising/marketing copy for organic and paid 360 campaigns via scripts, print, digital, OOH, and POS for D2C & B2B

Managed the copywriting team for a Chicago-based boutique branding and marketing agency ranked in the Top 20 Marketing Agencies in the Nation

Efficiently collaborated with multiple departments; interfaced and pitched directly to clients

Copywriting, branding, and creative brand strategy and positioning for a wide range of business verticals, professional associations, nonprofits, and established brands

Redesigned website content and copy to launch cannabis beverage startup

Crafted concise, attractive copy for ads and informational, educational material; optimized SEO

Wrote captivating descriptions for product packaging under government guidelines

Wrote digital, social, print, video, & physical copy/collateral under brand guidelines for: Ubisoft, Activision, Yokohama, Mercury Insurance, Turtle Beach, & Samurai Shodown

Copywriting consulting for video game trailers and digital narratives for: Assassin's Creed x AFK Arena Launch, Hearthstone Battlegrounds Announce Trailer, and Mercury Insurance Smarter Way

Interdisciplinary Studies, B.A.