Copywriter

● Develop and execute blog posts and web content on a variety of topics to effectively communicate clients’ brand messages
● Collaborate with marketing team to understand client target audience and business objectives
● Manage multiple projects simultaneously to meet strict deadlines
● Conduct thorough research on industry trends and target market preferences to tailor content that resonates with intended audience
● Incorporate keywords throughout content to optimize searchability on search
engines
● Maintain a high level of attention to detail on all deliverables

● Wrote and edited pitches, press releases, blog posts, briefing materials, informative abstracts and social media posts for B2B clients
● Identified compelling story ideas/pitch angles
● Compiled high-level strategy plans and PR reports for multiple accounts
● Coordinated media and analyst relations, including scheduling and staffing interviews
● Ensured team members and clients met deadlines and addressed client needs
within assignments
● Built and strengthened relationships with clients and media contacts
● Arranged media and analyst meetings for clients at trade shows
● Managed, executed and developed proposals for speaking/award programs
● Conducted media audits across publications and social media platforms
● Supported accounts holistically by actively tracking all works in progress and provided tactical assistance as needed

● Oversaw the needs and requests of multiple different clients by writing press
releases, media advisories, web articles and newsletters
● Managed and executed web and social media postings and campaigns
● Captured and edited photos and videos while attending events
● Created Canva graphics for website and social media pages
● Researched background information and conducted interviews

● Wrote appealing articles that informed and captivated readers, focusing on storytelling from enterprise ideas
● Conducted thorough interviews in-person and over the phone
● Promoted and covered local events, and took photos
● Edited stories on page layout before print
● Developed engaging posts for several social media platforms

● Wrote informative and dynamic press releases and blogs
● Liaised with public relations firms to manage media opportunities
● Compiled and edited content for flyers, brochures, postcards, newsletter, website
● Worked with vendors to create, print, distribute marketing material, overseeing projects from start to finish